E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce
In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:
- Data driven versus data informed approaches
- How to keep the human element at the center of decision making
- Smoothing friction between marketing and e-commerce KPIs
- The upsides and pitfalls of comparing yourself to your competitors
The E-commerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
Information
- Show
- FrequencyUpdated Weekly
- PublishedJune 5, 2024 at 11:00 AM UTC
- Length21 min
- Season1
- Episode34
- RatingClean