E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce

In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:

• Data driven versus data informed approaches
• How to keep the human element at the center of decision making
• Smoothing friction between marketing and e-commerce KPIs
• The upsides and pitfalls of comparing yourself to your competitors
  
  

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The E-commerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so