E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies

In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss:

• How AI is fast-tracking the evolution of e-commerce
• Why reducing the number of clicks it takes to make a purchase will improve conversion rates
• How to approach mobile-first strategies
• Balancing competitive pricing and profitability margins
  
  

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so