E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search

In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss

• Why collaboration is key for Search departments, particularly with Merchandising
• Why education is a crucial part of the role of a professional operator in Search
• When should a business take the leap to create a dedicated Search team
• The limitations of AI in understanding customers’ real intent
• The challenges of shifting data analytics platforms
  
  

To detect, prioritize and resolve E-commerce errors with ease, click here to book a for Noibu’s e-commerce monitoring platform

The E-commerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so