E-Commerce, Growth Marketing, and Social Selling with Lan Tran-Sellitti

In this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies.

We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting brand vibes to driving those direct sales.

Oh, and don’t miss the deets on that killer multi-channel campaign she ran for Bebe during Coachella. Spoiler: it was a major win for sales and brand love.

Tune in for all the tips, tricks, and inspo you need to level up your social media game!

02:18 Lan's Journey in E-commerce

04:25 The Role of Social Media in E-commerce

09:28 Growth Marketing Explained

12:10 Tips for Small Business Growth

21:46 Case Study: Bebe Festival Campaign

Connect with Lan on LinkedIn

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