Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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Marketing Operators

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  1. ١٢ ربيع الآخر

    E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

    As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM. 00:00 Introduction 18:47 Sweepstakes Performance and Learnings 26:48 Post-Sweepstakes Analysis and Future Strategies 28:43 The Impact of Sweepstakes on Conversion Rates 33:22 Upper Funnel Investment and Media Mix Modeling 35:31 Planning for 2025: Balancing Q4 Execution and Future Goals 40:41 The Importance of Strategy vs. Tactics in Business 52:06 Empowering Teams: Delegation and Accountability in Strategy 58:29 Understanding Competing Strategies in Business 01:01:14 Aligning Marketing and Finance for Success 01:04:30 Navigating Tactics and Strategies Effectively 01:07:51 Balancing Revenue Growth and Brand Equity 01:10:38 The Importance of Constraints in Strategy 01:12:56 Iterative Approaches to Strategy Execution 01:15:34 Communicating Strategies Clearly to Teams 01:18:54 Learning from Strategy Failures 01:21:47 Continuous Improvement and Efficiency in Operations MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads ⁠⁠⁠Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  2. ١٢ ربيع الآخر

    E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing

    This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more. 00:00 Introduction 06:08 The Rise of the Creative Strategist Role 08:59 Navigating the Shift from Audience Targeting to Creative 12:13 The Importance of Data in Creative Workflows 15:03 Future Predictions for Creative Strategy and AI 17:57 Building a Command Center for Creative Strategists 20:49 The Role of Research in Creative Development 23:45 The Future of Performance Creative 40:12 The Importance of Research in Creative Strategy 43:40 AI's Role in Creative Workflows 46:32 Navigating Capital and Growth Strategies 50:16 Investing in Product Development and Team Growth 53:03 Measuring Marketing Effectiveness 55:43 Leveraging AI for Creative Processes 01:02:25 Building Core Competencies in Performance Creative 01:11:50 Contrarian Views on DTC Marketing MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads ⁠⁠⁠Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  3. ٥ ربيع الآخر

    E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More

    In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more. To be in with a chance to have yours used on the show, click the link below to apply: MOPERATORS HOTLINE 00:00 Introduction 02:56 Ad Creative Strategies for Black Friday 05:47 Exploring New Analytics Tools 09:00 Innovative Advertising Channels 11:49 Setting Expectations for BFCM Spend 17:59 Understanding Marketing Spend as a Percentage of Revenue 20:54 Building a DTC Business from Amazon 34:47 Creative Diversity and Audience Engagement Sean's sensitivity table: https://x.com/SeanEcom/status/1707573084243513700 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    ٤٧ من الدقائق

  4. ٢٨ ربيع الأول

    E027: How We Set Goals, Attribution Limitations and KPIs for Growth

    00:00 Introduction 01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Testing and Measuring Incrementality Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  5. ٢١ ربيع الأول

    E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify

    This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more. 00:00 Introduction to Shopify and Harley's Journey 04:09 Founder Mode: Insights and Experiences 23:13 The Importance of Being in the Details 34:01 Chaos Monkey: Streamlining Operations 49:52 The Future of Shopify: A Retail Operating System Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  6. ١٤ ربيع الأول

    E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

    Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates. 00:00 Introduction 07:20 The Power of Creative Diversity 21:47 The Magic of Founder Mode 28:18 Delegating and Hands-On Involvement 32:31 The Challenges of Direct-to-Consumer Brands 33:56 Connecting with Employees at All Levels 36:30 Facebook's Ad Updates 43:03 The Cost of Creative 01:04:06 Finding Affordable Creative Talent Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  7. ٧ ربيع الأول

    E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

    Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more. 00:00 Introduction 10:40 Nectar's Multi-Brand Approach in the Mattress Space 18:23 Building Custom Tools for Measurement 20:50 Differences Between Out-of-the-Box Tools and Custom Tools 24:04 Using Geo Tests to Validate Channel Performance 27:23 Measuring Efficiency and Performance Leading Up to a Holiday 35:01 The Importance of Process and Structure in Marketing 37:48 Benchmarking and Measuring Performance 44:20 Capturing Demand and Market Share 49:31 Building Custom Tools for Creative Analysis 55:37 Setting Up Tests and Analyzing Results 01:05:27 Optimizing YouTube Attribution and Engagement 01:10:07 Comparing Performance Across Platforms 01:13:02 Data-Driven Creative Optimization Related episode: E001: A Deep Dive into Attribution and Measurement:https://youtu.be/2KGpQ7PAy9Y Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  8. ٣٠ صفر

    E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO

    00:00 Introduction 04:40 The Background of a CEO in E-commerce 07:16 The Importance of Marketing Knowledge for CEOs 09:08 The Role of Content and Understanding the Attention Economy 12:01 The Importance of Survival and Longevity in Business 19:49 The Significance of Incrementality in Marketing 21:05 The Day-to-Day Responsibilities of a CEO 27:36 CEO's Involvement in Marketing and Budgeting 32:24 Collaboration between CEO and Marketing Team 33:06 Using Data Analytics for Marketing Optimization 35:05 The Role of Finance in Driving Growth and Profitability 37:25 The Future of Advertising: The Creator Economy 49:12Partnering with Creators and Leveraging Earned Media 56:16 Taking Big Swings: Investing in High-Profile Partnerships Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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