Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • 4.5(8개의 평가)
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Marketing Operators

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  1. 1일 전

    E047: Blending Brand Identity with Performance Marketing at the Highest Level

    HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot. In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact. This episode was recorded just a few days before the Super Bowl ad aired—stay tuned for a future episode where Connor shares his first impressions on how it performed. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:52 Health and Wellness Trends 06:09 Analytics Tools and Reporting Standards 09:06 Creative Strategies for 2025 12:08 Hexclad's Super Bowl Campaign Overview 14:55 Concept Development and Agency Collaboration 17:48 Execution of the Super Bowl Campaign 21:10 Omni-channel Marketing Strategies 27:03 Engagement and Community Buzz 29:55 Cultural Timing and Relevance 38:48 Emerging Media Measurement Solutions 42:41 Campaign Comparisons and Expectations 50:02 Measuring Super Bowl Campaign Impact 57:24 Revenue Projections and Strategic Planning 01:03:12 Enhancing E-commerce Experience through Bundling HexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1ISc Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 16분

  2. 2월 11일

    E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

    Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer acquisition, what content tends to make for the best ads, how to measure long-term impact and where performance marketers are getting it wrong, and much more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:52 E-commerce Advertising Trends for 2025 05:51 Navigating the Challenges of Meta Advertising 08:55 The Role of Incrementality in Meta Advertising 11:46 Understanding Meta's Advertising Dynamics 15:12 The Future of Meta Advertising and Brand Strategies 30:29 Understanding Meta's Impact on Marketing Strategies 36:12 The Shift from Purchase to Brand Awareness 42:54 Reevaluating Marketing Objectives in a Changing Landscape 49:49 The Convergence of Content and Advertising 54:30 Exploring Non-Meta Marketing Channels 01:01:08 Understanding Audience Awareness and Engagement 01:04:50 Channel Diversification and Media Mix Strategy 01:10:09 Influencer Marketing as a Scalable Strategy 01:14:57 Evaluating Influencer Partnerships 01:17:51 The Role of Post-Purchase Surveys in Marketing 01:20:45 Creative Collaborations with Influencers 01:23:27 Testing and Optimizing Marketing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 30분

  3. 2월 4일

    E045: Onboarding: How To Get The Best Out of Your New Hire from Day One

    Today we’re diving into the second part of our hiring series, this time focusing on onboarding and how to set up your new hires for success from day one. We discuss how to get the best out of your new hires as quickly as possible, how to integrate them seamlessly into your team and culture, some common onboarding issues and challenges we’ve experienced, and we break down our strategies, systems and workflows around setting up new hires and empowering them to thrive. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:47 Exploring Agenteo: Automating YouTube Creator Sponsorships 09:14 Performance Metrics and Initial Results from YouTube Campaigns 12:06 Understanding CPMs and Influencer Marketing Dynamics 14:52 Navigating Hiring Challenges and Expectations 18:13 Onboarding New Hires: Setting Expectations and Momentum 20:58 Building Relationships and Integrating into Company Culture 23:51 Strategies for Effective Team Collaboration 36:37 Streamlining Project Management and Onboarding 40:14 The Importance of Incrementality Testing 42:10 Balancing Guidance and Autonomy in Hiring 48:22 Collaborative Goal Setting and Performance Management 56:19 Establishing Clear Expectations and Accountability Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 10분

  4. 1월 28일

    E044: Hiring: How To Build and Structure Your Team For Success

    This week we’re talking hiring for high-growth ecommerce teams. We’re sharing insights on how to know when to hire, why buying back your time is essential for leadership, org chart design and how it evolves over time, and we share some real-life scenarios and challenges we’ve experienced when growing our teams. If you’re struggling with your team structure, planning your next strategic hire or looking to build out your team effectively as you scale, this one’s for you - and join us next week when we’ll be discussing all things onboarding and how to get the best out of your new hires. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:24 New Features in E-commerce Tools 06:28 Hiring Trends and Team Structures 14:06 Rationalizing Hiring Decisions 19:19 Building Organizational Hierarchy 27:14 Cross-Channel Collaboration and Strategy 36:46 Scaling International Marketing Efforts 40:37 Evolving Organizational Structures 45:23 Navigating Hiring and Firing Challenges 53:27 Optimizing Customer Experience and Operations 01:00:16 The Importance of Cultural Fit in Hiring Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 13분

  5. 1월 21일

    E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

    Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume. We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and how creative strategy evolves as a business grows. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:23 Creative Testing Volume: The Debate 10:02 Finding the Right Balance: Volume vs. Quality 14:16 Setting Creative Goals and Deliverables 20:13 The Spectrum of Creative Strategies 24:44 Long-Term Investments in Creative Assets 30:42 Diversity in Content for Non-Cookware Categories 36:15 Strategic Depth in Marketing Approaches 39:01 Navigating Creative Exploration and Product Launches 42:08 Leveraging AI for Customer Experience 51:00 Budgeting for Creative Production 56:59 The Role of AI in Creative Strategy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 12분

  6. 1월 15일

    E042: Our 2025 DTC Predictions Review

    In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:08 AppLovin's Future in Advertising 09:56 Google's Advertising Landscape 18:57 The Impact of AI on Consumer Brands 27:48 Creative Strategies and Tools for 2025 35:15 YouTube Strategies and Incrementality 40:14 E-commerce Labor Market Trends 42:38 Outsourcing and Operational Leverage 45:32 Simplifying Business Models for Efficiency 48:41 Upper Funnel Measurement Innovations 50:17 SaaS Consolidation and Cost Management 53:22 The Future of Omnichannel Commerce 01:06:47 Predictions for 2025 and Beyond Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 11분

  7. 1월 7일

    E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

    In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:49 Influencer Marketing Strategies for 2024 09:10 The Power of Product Seeding and Community Engagement 12:02 Leveraging Micro and Macro Influencers 15:08 Balancing Paid and Organic Influencer Partnerships 17:59 Exploring Diverse Creator Collaborations 21:07 Navigating the Influencer Landscape Across Platforms 24:00 Measuring Marketing Effectiveness and Incrementality 30:21 The Volatility of Social Media Platforms 34:43 Tools for Content Discovery and Attribution 37:15 Shifting Perspectives on Influencer Marketing 40:35 Budgeting for Influencer Marketing 43:54 Upper Funnel Channels and Measurement Challenges 48:50 Balancing Organic and Paid Influencer Strategies 52:42 Integrating Influencer Marketing with Product Launches 56:02 Creating Buzzworthy Product Launches 01:01:16 Leveraging Influencer Marketing for Product Launches 01:09:21 The Future of Influencer Marketing Platforms 01:17:15 Measuring Success in Influencer Campaigns Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack YouTube: https://youtu.be/ITRVhkBjsck Spotify: https://open.spotify.com/episode/6GyOKQz1pUUEOONomWVRK9?si=53aca7b12b9c4dd9 Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

    1시간 31분

  8. 2024. 12. 31.

    E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

    It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one’s for you. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:16 Transitioning to Brand Side: Shane's New Journey 04:46 Launching Cheeky: The New Brand Experience 07:40 Growth Strategies: Leveraging Creator Partnerships 11:01 Understanding Customer Lifetime Value (LTV) 12:58 Product Offerings: Subscription vs. One-Time Purchases 18:07 UI/UX Design: Crafting the Customer Experience 22:18 Product Positioning: Standing Out in a Crowded Market 29:44 CRO Insights: High-Level Strategies for Growth 35:18 Expanding Demographics: Reaching Younger Audiences 36:44 Navigating Customer Journeys and Personalization 48:14 CRO Strategies for DTC Brands 01:06:38 Post-Purchase Optimization and Revenue Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/ Zach Stuck episode: Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b YouTube: https://youtu.be/M4xn2aISEbg

    1시간 13분
모두 보기(47개)

4.5
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정보

  • 제작진
    Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • 방송 연도
    2024년 - 2025년
  • 에피소드
    47
  • 등급
    무삭제판
  • 저작권
    © Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • 웹사이트 보기
    Marketing Operators

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