E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More

In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more.

To be in with a chance to have yours used on the show, click the link below to apply:

MOPERATORS HOTLINE

00:00 Introduction

02:56 Ad Creative Strategies for Black Friday

05:47 Exploring New Analytics Tools

09:00 Innovative Advertising Channels

11:49 Setting Expectations for BFCM Spend

17:59 Understanding Marketing Spend as a Percentage of Revenue

20:54 Building a DTC Business from Amazon

34:47 Creative Diversity and Audience Engagement

Sean's sensitivity table:

https://x.com/SeanEcom/status/1707573084243513700

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