Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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Marketing Operators

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  1. قبل ١٧ ساعة

    E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

    It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss evolving role of AI in marketing SaaS tools, the potential it has for improving creative analysis and decision-making, and why measurement and forecasting are still critical components of successful marketing strategies. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Welcome Back Cody 02:11 The Importance of Day-to-Day Tracking 09:09 The Tacovas Gate Discussion 33:29 Preparing for Product Launches 37:47 Strategic Product Launch Planning 46:15 Integrating AI in Marketing Workflows 55:16 The Future of Attribution Models 01:00:20 SaaS Consolidation and Klaviyo's Evolution Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Northbeam. https://www.northbeam.io/ Episode 48: https://youtu.be/SVHyaohobco Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  2. ٤ مارس

    E049: How Digital Product Fuels DTC Growth with Connor Dault

    This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization with brand storytelling, how Caraway approaches site navigation and product merchandising, and why many DTC brands still overlook the power of digital product in driving long-term revenue. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters 00:00 Introduction 01:22 Connor Dault's Background and Role at Caraway 05:23 Insights from Super Bowl Weekend 10:52 The Evolution of Super Bowl Advertising 17:30 Lessons from Quibi's Super Bowl Experience 33:54 Leveraging Current Events in Marketing 39:02 Building Digital Product Teams 43:50 Balancing Roadmaps and CRO Testing 49:41 Insights from Incrementality Testing 56:15 Common Mistakes in Digital Product Strategy 01:02:33 Inspiration from Successful Brands Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  3. ٢٥ فبراير

    E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

    Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong. Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 10:07 The Evolution of Affiliate Marketing 20:00 The Role of Affiliates in Brand Growth 29:46 Current Trends in Affiliate Marketing 40:02 Challenges and Best Practices in Affiliate Programs 46:26 Navigating Affiliate Marketing Success 51:50 Identifying and Combating Affiliate Fraud 56:47 The Dynamics of Affiliate Payouts 01:01:50 Building Trust with Affiliates 01:06:56 The Future of Affiliate Marketing and Content Creation Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell.https://www.aftersell.com/operators Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  4. ١٨ فبراير

    E047: Blending Brand Identity with Performance Marketing at the Highest Level

    HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot. In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact. This episode was recorded just a few days before the Super Bowl ad aired—stay tuned for a future episode where Connor shares his first impressions on how it performed. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:52 Health and Wellness Trends 06:09 Analytics Tools and Reporting Standards 09:06 Creative Strategies for 2025 12:08 Hexclad's Super Bowl Campaign Overview 14:55 Concept Development and Agency Collaboration 17:48 Execution of the Super Bowl Campaign 21:10 Omni-channel Marketing Strategies 27:03 Engagement and Community Buzz 29:55 Cultural Timing and Relevance 38:48 Emerging Media Measurement Solutions 42:41 Campaign Comparisons and Expectations 50:02 Measuring Super Bowl Campaign Impact 57:24 Revenue Projections and Strategic Planning 01:03:12 Enhancing E-commerce Experience through Bundling HexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1ISc Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell.https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  5. ١١ فبراير

    E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

    Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer acquisition, what content tends to make for the best ads, how to measure long-term impact and where performance marketers are getting it wrong, and much more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:52 E-commerce Advertising Trends for 2025 05:51 Navigating the Challenges of Meta Advertising 08:55 The Role of Incrementality in Meta Advertising 11:46 Understanding Meta's Advertising Dynamics 15:12 The Future of Meta Advertising and Brand Strategies 30:29 Understanding Meta's Impact on Marketing Strategies 36:12 The Shift from Purchase to Brand Awareness 42:54 Reevaluating Marketing Objectives in a Changing Landscape 49:49 The Convergence of Content and Advertising 54:30 Exploring Non-Meta Marketing Channels 01:01:08 Understanding Audience Awareness and Engagement 01:04:50 Channel Diversification and Media Mix Strategy 01:10:09 Influencer Marketing as a Scalable Strategy 01:14:57 Evaluating Influencer Partnerships 01:17:51 The Role of Post-Purchase Surveys in Marketing 01:20:45 Creative Collaborations with Influencers 01:23:27 Testing and Optimizing Marketing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  6. ٤ فبراير

    E045: Onboarding: How To Get The Best Out of Your New Hire from Day One

    Today we’re diving into the second part of our hiring series, this time focusing on onboarding and how to set up your new hires for success from day one. We discuss how to get the best out of your new hires as quickly as possible, how to integrate them seamlessly into your team and culture, some common onboarding issues and challenges we’ve experienced, and we break down our strategies, systems and workflows around setting up new hires and empowering them to thrive. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:47 Exploring Agenteo: Automating YouTube Creator Sponsorships 09:14 Performance Metrics and Initial Results from YouTube Campaigns 12:06 Understanding CPMs and Influencer Marketing Dynamics 14:52 Navigating Hiring Challenges and Expectations 18:13 Onboarding New Hires: Setting Expectations and Momentum 20:58 Building Relationships and Integrating into Company Culture 23:51 Strategies for Effective Team Collaboration 36:37 Streamlining Project Management and Onboarding 40:14 The Importance of Incrementality Testing 42:10 Balancing Guidance and Autonomy in Hiring 48:22 Collaborative Goal Setting and Performance Management 56:19 Establishing Clear Expectations and Accountability Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  7. ٢٨ يناير

    E044: Hiring: How To Build and Structure Your Team For Success

    This week we’re talking hiring for high-growth ecommerce teams. We’re sharing insights on how to know when to hire, why buying back your time is essential for leadership, org chart design and how it evolves over time, and we share some real-life scenarios and challenges we’ve experienced when growing our teams. If you’re struggling with your team structure, planning your next strategic hire or looking to build out your team effectively as you scale, this one’s for you - and join us next week when we’ll be discussing all things onboarding and how to get the best out of your new hires. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:24 New Features in E-commerce Tools 06:28 Hiring Trends and Team Structures 14:06 Rationalizing Hiring Decisions 19:19 Building Organizational Hierarchy 27:14 Cross-Channel Collaboration and Strategy 36:46 Scaling International Marketing Efforts 40:37 Evolving Organizational Structures 45:23 Navigating Hiring and Firing Challenges 53:27 Optimizing Customer Experience and Operations 01:00:16 The Importance of Cultural Fit in Hiring Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  8. ٢١ يناير

    E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

    Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume. We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and how creative strategy evolves as a business grows. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:23 Creative Testing Volume: The Debate 10:02 Finding the Right Balance: Volume vs. Quality 14:16 Setting Creative Goals and Deliverables 20:13 The Spectrum of Creative Strategies 24:44 Long-Term Investments in Creative Assets 30:42 Diversity in Content for Non-Cookware Categories 36:15 Strategic Depth in Marketing Approaches 39:01 Navigating Creative Exploration and Product Launches 42:08 Leveraging AI for Customer Experience 51:00 Budgeting for Creative Production 56:59 The Role of AI in Creative Strategy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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  • صناع العمل
    Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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    © Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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    Marketing Operators

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