E08: Ari Messer Helps You Build a Data Foundation In The Age Of No Third Party Cookies. Why That Matters.

Ecommerce Hotline Episode 8

Summary

In this episode of the eCommerce Hotline, Maier Bianchi interviews Ari Messer, the co-founder of Littledata, a company that helps businesses build their data foundation. They discuss the evolution of the Shopify ecosystem, the importance of partnerships in the e-commerce industry, and the rise of server-side tracking and first-party data. Ari shares advice for Shopify merchants and SaaS founders, emphasizing the need to focus on key metrics and not being afraid to take risks. They also touch on the importance of screening for genetic heart disease and HCM (https://4hcm.org) as well as clean water and environmental conservation, the oceans and the organization Save Our Shores (https://saveourshores.org/), Surfrider Foundation (https://www.surfrider.org/), and Riverkeeper (https://www.riverkeeper.org/).

Takeaways

• The Shopify ecosystem has experienced significant growth and innovation over the years, with a focus on getting the basics of e-commerce right.
• Partnerships with tech companies are crucial for building robust integrations and filling gaps in analytics and data tracking.
• Server-side tracking and first-party data are becoming increasingly important in the age of third-party cookie deprecation.
• Shopify merchants should identify one to three key metrics to focus on and not be afraid to shift strategies based on new opportunities.
• Entrepreneurs starting a SaaS business should build in public, iterate along the way, and take calculated risks.
• Environmental causes, such as clean water and conservation, are important and require collective efforts to make a positive impact.

Chapters

• 00:00 - Introduction and E-commerce Hotline Jingle
• 03:07 - The Evolution of the Shopify Ecosystem
• 09:09 - The Rise of Server-Side Tracking and First-Party Data
• 26:30 - Focusing on Key Metrics and Taking Calculated Risks
• 31:41 - The Importance of Environmental Causes