E1: Cultivating A Culturally Relevant Customer Experience at MAZA

In this episode, we explore MAZA's customer experience strategy, focusing on the importance of cultural relevance in conjunction with technological advancements and trust-building initiatives. Laura Morales, MAZA's Senior Member Experience Manager, shares insights into the company's approach to CX, emphasizing the significance of understanding and meeting the unique needs of the Latino community in the United States. From leveraging AI tools to empowering customer support agents as brand advocates, MAZA prioritizes authenticity and simplicity in its interactions with customers. Listen in to find out more!