E10: How to nail your key messages with Jo Frost and Theresa Stone

On episode 10 of CommsCast with Jersey Road, we are joined by Jo Frost (Director of Comms & Engagement at Evangelical Alliance) and Theresa Stone (Training & Development Manager at Jersey Road PR) to discuss how not-for-profits can hone their key messages to effectively engage their supporters, while realising the dangers of a muddled message.