E10: Meta's Marketing Science Team Let Go: What Does it Mean for Measurement?

In this episode of Measurement Talks, the host discusses the recent layoffs at Meta's marketing science team, which includes Bernardo Lara, one of the co-authors for Meta. The host expresses concern and raises the question of whether Meta is seeing a surge of vendors providing measurement solutions, making it more cost-effective to let the market do its thing. The episode concludes with a discussion on what this means for Meta's position in the market.

TIMESTAMPS

[00:00:14] Marketing Science Team Layoffs.

[00:03:27] Restructuring of Marketing Science Team.

[00:06:30] iOS 17 Tracking Update.

[00:09:57] First-party data ownership.

[00:13:37] SAS attribution challenges.

[00:16:24] The future of CMOs.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. 

Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.