E11 - Digital Marketing Strategies for Construction and Contracting Businesses Beers With Contractors

In this episode of 'Beers with Contractors', the hosts cover a wide range of topics, including employee termination, navigating trade shows, and optimizing business practices. They also interview Bill Crawford, a former basement waterproofing business owner and the current president of Rainmakers for Contractors.

Bill shares crucial advice on digital marketing for contractors, emphasizing the importance of Google listings, localized SEO, customer service, email marketing, and quick follow-up on leads. Furthermore, he highlights the significance of following legal advice and maintaining insurance coverage to protect businesses.



00:00 Introduction to Beers with Contractors

00:24 Trade Show Experiences and Gambling Adventures

01:53 The Tough Topic of Employee Termination

02:04 The Art of Firing: Strategies and Legal Aspects

03:29 The Emotional Toll of Letting Employees Go

06:06 The Importance of Documentation in Termination

12:59 Guest Introduction: Bill Crawford

14:11 Bill's Journey from Waterproofing to Digital Marketing

21:23 The Power of Specialized Marketing Agencies

28:59 Leveraging Google for Lead Generation

31:22 Understanding Google Ad Leads

31:35 The Power of Online Reviews

31:52 The Impact of Blogging

32:14 The Importance of Lead Generation

32:35 Maximizing Digital Leads

33:21 The Art of Following Up on Leads

34:02 Understanding the Game Behind Angie Leads

35:04 The Power of Automated Text Responses

38:27 The Importance of Quick Follow-ups

41:01 The Value of Email Marketing

45:41 The Best Tools for Contractors

50:51 The Importance of Insurance and Job Completion

59:42 Closing Remarks and Goodbyes



Contact Bill Crawford At:

Linkedin: https://www.linkedin.com/in/billcrawford217



Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction