E115: Aligning Your North Star with Core Values with Krystal Hauserman

Join me and one of Forbes’ Top 50 Entrepreneurial CMOs, Business Insider’s CMO to Watch, and Brand Innovators’ Industry Innovator, Krystal Hauserman, who creates iconic brands by rooting them in pop culture, purpose and cutting-edge innovation. 

Krystal has held senior executive roles at WarnerMedia, Paris Hilton's 11:11 Media, creator startup Fullscreen and more, having created breakthrough campaigns for global consumer brands such as HBO, Hilton Hotels, Taco Bell, Klarna, NBCU, the NBA, and L’Oreal’s Urban Decay.  Her work has been featured in Vogue, Vanity Fair, The Hollywood Reporter, Variety, Forbes, Ad Age and Adweek. 

Her deepest appreciation for creativity, storytelling, beauty and design was the reason she switched from her successful law career to the entertainment business, crafting a path that better resonated with her character and values. 

Being a mentor to so many people, Krystal always emphasizes the importance of curiosity and flexibility and in trusting opportunities that come their way.

She serves on the Advisory Board of POSSIBLE and is an executive mentor to early-career marketers across multiple organizations, including Adweek, Monday Night Mentorship, and The Marketing Academy. 

Some great takeaways from today’s episode:

• Ones’ potential and character is more important than the credentials they possess

• You can teach people how to do something, but you can’t teach them to care

• Marketers solve the world’s problems, they don’t do it for themselves

• Take your time and experiment - be open to possibilities

Links:

Krystal Hauserman’s  LinkedIn: https://www.linkedin.com/in/krystalhauserman/

Krystal Hauserman’s website: https://www.krystalhauserman.com

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