E14: Metrics, Momentum, and 10 Million Bharat Users

The business of communities has much to do with acquiring users and even more with retaining them. It takes a lot — from providing engaging features to creating a space for people to connect. Discover how Kutumb reached 0 to 10 million monthly active users in just 2.5 years! No point for guessing; retention was integral to this journey. Tune in now to know how.

• (01:23) - Vipul's Journey: Heart of Indian Communities
• (06:04) - Struggles to Success: Winning First Users
• (09:57) - Vanilla to Versatile: Community Features
• (13:16) - Measuring Retention from Day 1: Kutumb's Focus
• (15:27) - One to Many: Kutumb's Strategic Shift
• (20:02) - Kutumb's Short Feedback Loop with Founders
• (21:12) - Purpose-Driven Hiring: Kutumb's Expansion
• (24:17) - Kutumb's User Acquisition via Community Leaders
• (25:25) - Translating Offline Connections to Online Communities
• (30:03) - Kutumb's Continuous Evaluation for Growth
• (33:48) - Driving Growth: KPIs, Retention, and Communication
• (36:07) - Fostering Engagement: Acquisition to Retention
• (38:16) - Retention Metrics and Growth at Kutumb
• (41:30) - Factors Bringing Users Back to Kutumb
• (45:08) - Driving Engagement: Features, Nudges, Interactions
• (52:29) - User Engagement through Nudges and Content
• (55:38) - Nurturing Meaningful Community Interactions
• (59:41) - Expanding Reach and Deepening Engagement