E18: Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement

Have you ever wondered about the rapid growth of OYO in under 10 years? We were curious too! Did they rely on hefty advertising for customer acquisition, or did they employ traditional hotel marketing techniques? Surprisingly, it was neither. The key to OYO's success lies in its expansive supply chain and ability to generate demand through innovative use cases.