E207 | Selling Naturally Without the Cringe with Aleasha Bahr

Lean Out Your Business Podcast

Do you ever feel sales calls are more cringe than connection? Many of us dread those overly scripted, awkward interactions that seem anything but natural. But what if there was a better way to connect that’s genuine and effective? That's exactly what Aleasha Bahr and I chat about in this week's episode of the Lean Out Your Business Podcast. Aleasha is a sales strategist speaker, best-selling author, and founder of the Black Sheep Sales Method™️. Aleasha shares her refreshing take on sales, focusing on being authentic and personal instead of using traditional, pushy tactics. 

She brings insights from her journey as a former “idea seller” in the corporate world and explains why being transparent about product fit can actually win you more clients. Plus, we’re busting the myth that introverts can’t excel in sales—hint: empathy and listening skills play a huge part.

Aleasha offers practical advice on her sales philosophy, highlighting the value of curiosity and empathy over manipulation.

Finally, we emphasize the importance of ensuring a good match between a client and the service, creating mutual benefits for long-term success. 

"Creating an ‘anti-audience’ helps attract the right clients by clearly stating who you are, and who you are not."

 - Aleasha Bahr

In this episode, we dig into approachable sales techniques that feel good and actually work, including:

  • How to use curiosity and empathy effectively in sales conversations
  • The “pitch weaving” technique to keep engagement high
  • Identifying your “anti-audience” to attract the right clients
  • Pre-call educational materials to streamline your sales process
  • Making pricing a collaborative discussion
  • How to embrace a black sheep sales philosophy

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Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? 

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

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For full show notes and more visit https://www.leanoutmethod.com/podcast

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