The State of Retention Marketing

Ankur Gattani
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The State of Retention Marketing

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

  1. #EP54 Taming the Beauty Industry ft. Antara Kundu I Priyam Jha I WebEngage

    10月16日

    #EP54 Taming the Beauty Industry ft. Antara Kundu I Priyam Jha I WebEngage

    In this episode of ‘The State of Retention Marketing’ podcast, Antara Kundu, General Manager - Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director - Product Marketing, where she talks about India's position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things. Throughout the episode, Antara and Priyam keep going back to the educational aspect of the beauty category, and how brands are specifically using this as one of their most effective tools to build customer loyalty. Antara shares some interesting thoughts about balanced ways of reaching out to consumers and building brand appeal, and her views on how to leverage the sale seasons  effectively are particularly insightful. (00:00) - Introduction (04:52) - The Beauty market in India (09:47) - Importance of Beauty Education (15:28) - Personalisation and brand loyalty (20:52) - Omnichannel (35:09) - Loyalty programs (42:57) - Luxury brands & Customer Retention (49:21) - Digital Engagement & Marketplaces (58:47) - Acquisition Vs. Retention split (01:06:20) - Influencer Marketing (01:10:44) - The dos and don’t of Festive Marketing (01:14:40) - Conclusion

    1 小時 22 分鐘
  2. #EP53 The Science Of Shopping ft. Kartik Bhatt | Ankur Gattani | WebEngage

    10月9日

    #EP53 The Science Of Shopping ft. Kartik Bhatt | Ankur Gattani | WebEngage

    In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, expounds on the science of shopping through the integrated, sometimes isolated worlds of anthropology, psychology, user experience, shopping behavior, omnichannel marketing, retention, and data. (00:00) - Introduction (00:59) - Retail Anthropology (07:20) - Online Vs. Offline (14:42) - Customer Behavior Evolution (16:52) - Omnichannel Ecosystem (24:41) - Solution Selling (31:28) - Subscription Commerce (35:20) - Customer Retention (42:34) - User engagement-led Retention (48:11) - Customer Engagement Touchpoints (54:42) - Data Unification (56:13) - Artificial Intelligence (57:14) - Legacy Improvisation

    59 分鐘
  3. Gaming & The Call Of Data ft. Bharat Bhatia & Nishant Jaiswal | Ankur Gattani | WebEngage

    8月29日

    Gaming & The Call Of Data ft. Bharat Bhatia & Nishant Jaiswal | Ankur Gattani | WebEngage

    In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively. This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies.  (00:00) - Introduction (00:49) - Gaming As A Space (04:15) - Data In-Game Marketing (09:44) - Gaming Intelligence (26:20) - Intervention Strategies (38:26) - Individualization (45:46) - What Do Retention Roadmaps Look Like?

    58 分鐘
  4. The Green Revolution ft. Annu Grover | Ankur Gattani | WebEngage

    8月5日

    The Green Revolution ft. Annu Grover | Ankur Gattani | WebEngage

    In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India. Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people. His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger. His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights. Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India. (00:00) - Introduction (02:10) - Pivotal Points (15:43) - COVID The Catalyst (20:00) - Genesis Of Green Revolution (30:39) - Profit Centers (37:44) - Catalog & Distribution (41:35) - Plant Parenting (54:41) - Communication Plays

    1 小時 4 分鐘
  5. Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage

    7月15日

    Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage

    In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints. (00:00) - Introduction (01:01) - State of Evolution (04:00) - Classification of Players (09:13) - State of Marketing (16:10) - Budgets & ROI (22:18) - Funnels & Interventions (30:11) - Data Silos (33:22) - Building Customer Experiences (35:40) - Role of First-party Data (39:09) - Communication Strategies (46:12) - The Human Touch (56:30) - Reinvention & Roadmap

    1 小時 5 分鐘
  6. E49: How upGrad Drives Retention & Engagement Via Content

    6月6日

    E49: How upGrad Drives Retention & Engagement Via Content

    Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way. (00:49) - From Finance to Marketing: Ankit Digital Journey So Far (05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning (07:21) - Decoding User Behavior: Continuous Learning or Step Changes? (11:19) - Where Does Retention Fit in at upGrad? (15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation (18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement (22:51) - To What Extent Does upGrad Automate Its Personalization and Communications? (26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge (32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations (40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership (45:11) - AI and Data: Transforming Counseling with Technology (49:32) -

    54 分鐘
  7. E48: Why Business Leaders Need to Be Patient With MarTech ROI

    5月16日

    E48: Why Business Leaders Need to Be Patient With MarTech ROI

    Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously. (00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets (06:11) - MarTech: Bridging Old-School and New-Age Busines (13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies (21:01) - Leadership Perspectives on Unlocking Retention Success (29:24) - Talent Supply in Digital Transformation: Keyur's Insights

    34 分鐘
  8. E47: Retention Game On: Unlocking Player Loyalty, the ONMO Way

    5月9日

    E47: Retention Game On: Unlocking Player Loyalty, the ONMO Way

    In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology. (00:42) - From SMS to Cloud Gaming: Unraveling Rahul's Journey with OnMobile (06:22) - Telcos' Trailblazing: Driving Retention & Metadata Magic in Early Digital Times (12:13) - ONMO: Gaming Evolution Beyond Downloads (16:17) - Navigating Global Complexity: ONMO's Localization & Channel Strategies (20:56) - Balancing Act: Central Control vs. Regional Flexibility in Global Operations (23:38) - Early Days to Engaged Users: Onmo's Journey with Retention & Engagement (29:14) - Retention Strategies: Navigating User Behaviors in Gaming Platforms (35:19) - Gamification Strategies: Enhancing User Engagement Across Industries (39:12) - Understanding User Personas: Insights into ONMO's Audience Segmentation (41:55) - Optimizing Acquisition: Balancing RoAS and User Engagement in Gaming (45:51) - Keeping Players Engaged: Strategies for Coin Management and User Retention

    49 分鐘
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簡介

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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