E353: Beyond Lead Magnets: High-Value Strategies with Skip Wilson

Skip Wilson began his career as a copywriter at 16 and has since become a pioneer in digital media. From shaping CNN’s special projects to leading iHeartMedia’s digital expansion, Skip has spent decades driving innovation in advertising. He is the founder of Draft Media Partners, where he champions innovation in advertising technology. His work has earned him accolades such as Most Intuitive Software Developer and Best Marketing Software Developer. Skip also hosts The Advertising Podcast, empowering marketers across the globe.