The State of Retention Marketing

E47: Retention Game On: Unlocking Player Loyalty, the ONMO Way

In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology.

  • (00:42) - From SMS to Cloud Gaming: Unraveling Rahul's Journey with OnMobile
  • (06:22) - Telcos' Trailblazing: Driving Retention & Metadata Magic in Early Digital Times
  • (12:13) - ONMO: Gaming Evolution Beyond Downloads
  • (16:17) - Navigating Global Complexity: ONMO's Localization & Channel Strategies
  • (20:56) - Balancing Act: Central Control vs. Regional Flexibility in Global Operations
  • (23:38) - Early Days to Engaged Users: Onmo's Journey with Retention & Engagement
  • (29:14) - Retention Strategies: Navigating User Behaviors in Gaming Platforms
  • (35:19) - Gamification Strategies: Enhancing User Engagement Across Industries
  • (39:12) - Understanding User Personas: Insights into ONMO's Audience Segmentation
  • (41:55) - Optimizing Acquisition: Balancing RoAS and User Engagement in Gaming
  • (45:51) - Keeping Players Engaged: Strategies for Coin Management and User Retention