E652 - Finn McKenty - How to Grow Your Business on LinkedIn and YouTube: Proven Strategies from a Marketing Veteran

In this episode, I get to speak with Finn McKenty.

Finn has spent over 20 years building marketing products and has some incredible insights to share.

In this episode, we dive deep into Finn's journey, from creating DIY magazines as a teenager to working with powerhouse brands like Abercrombie & Fitch, Nike, and Procter & Gamble.

Finn shares how his experiences shaped his approach to marketing and product strategy, with a focus on consumer insights and a scientific mindset.

We also explore Finn's strategies for growing a presence on platforms like LinkedIn and YouTube, including tips on content creation, engagement, and social selling. This is a must-listen episode packed with actionable advice for entrepreneurs and marketers.

So sit back, relax, and get ready to be inspired by Finn's incredible insights. Let's get started!

Where to reach our Guest

book: Whispers From Eternity

https://www.ananda.org/free-inspiration/books/whispers-from-eternity/ https://www.finnmckenty.com/

3 Hacks to take away

1. Leveraging consumer insights and a scientific approach to marketing and product strategy: The guest's experience at Procter & Gamble shaped their approach, emphasizing the importance of grounding product development in deep consumer research and rigorous testing.

2. Strategies for creating engaging content on YouTube: The guest advises focusing on topics and formats that align with the platform's entertainment-driven nature, rather than just repurposing content from other channels.

3. Utilizing LinkedIn for social selling and relationship building: The guest shares tactics like personalized outreach, thoughtful engagement, and leveraging LinkedIn Sales Navigator to connect with the right prospects and turn those relationships into business opportunities.

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