E83 – Prospecting Without Prospecting‪!‬ From Busy to Rich

In this podcast episode, hosts Wes and Andy debunk the idea that more customers are the key to a better advisory practice, instead highlighting the power of referrals. They discuss the ineffectiveness of traditional referral methods, like policy wallets, and the importance of creating a process that naturally attracts clients. Wes uses a mission trip story to illustrate the significance of meaningful engagement over superficial metrics. The duo acknowledges advisors' skepticism but emphasizes the need for a process that resonates with clients' aspirations, leading to organic referrals and sustainable business expansion.

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In today’s episode we will cover:


 Misconception among advisors about acquiring more customers
 Emphasizing the importance of referrals as a trustworthy source of leads
 Ineffectiveness of traditional referral methods in today's business environment
 Importance of creating a process that attracts clients rather than asking for referrals
 Measuring meaningful indicators for success
 Concept of becoming better rather than just getting bigger
 Skepticism about clients coming to advisors
 Challenge of shifting focus from traditional methods to creating an attractive process

We hope you enjoy this episode, and would love to hear your feedback by leaving a review. If you’re an advisor and want to further explore these or other topics you can learn more at www.wesyounglive.com. Perhaps you’ve been following us for a while, and you’re ready to transform your practice. If so then we would love to have you at our upcoming Transform University class - click here for information on how to sign up.