E9: Building Data Pipelines before GTMs for Day-0 Retention Wins!

Uncover Junglee Games’ data obsession, introduction of a neutral party to make business decisions & many other reasons why retention at gaming companies is an industry-first example today.

• (01:05) - Bharat’s Journey So Far
• (05:24) - Maturity of Marketing Automation at Junglee Games 5 Years On
• (11:21) - Obsession With Data & How It Pays Off
• (15:45) - Why Are Other Industries Not This Data Obsessive?
• (21:39) - People Pods for Collective Wins & Learnings
• (30:13) - Do’s & Don’ts While Managing Fragments of Data
• (38:25) - Evolution of Consumer Ecosystems & Product Companies
• (44:26) - Real Estate Battles vs Personalized App Experiences
• (49:59) - How Would Bharat Change the Past?
• (57:10) - Hiring the Right People And Message to Them
• (01:02:16) - High Demand, Low Supply, and Boosting Growth and Retention
• (01:09:55) - How Retention Can Become Interesting Again
• (01:13:25) - Interventions in Automation, Personalization, and Segmentation
• (01:23:51) - Shifting to User-Triggered Interventions for Customization
• (01:28:28) - Regular Journey Reprioritization for Value Addition