Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

4 The Creatives
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Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com

  1. HACE 2 DÍAS

    Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your design’s impact and longevity.Key takeaways include:Think Beyond Trends: Why following design trends can backfire in the...

    25 min

  2. 5 NOV

    Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and establish trust.Pricing List: https://4thecreatives.com/pricing/Key takeaways include:Finding the Sweet Spot Between Valu...

    13 min

  3. 29 OCT

    Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients.Key takeaways include:Brand Identity Essentials: Learn the key elements of a brand identity and why it’s much m...

    20 min

  4. 8 OCT

    Ep. 36: How to Deal with Problematic Client Red Flags

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, and your business.Key takeaways include:The Importance of Contracts: Your contract is your safety net, protecting bot...

    27 min

  5. 1 OCT

    Ep. 35: Building a Standout Portfolio that Attracts Clients

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer’s career—creating a portfolio. A portfolio is much more than just a collection of work; it’s a vital marketing tool that communicates your skills, expertise, and value to potential clients.Key takeaways include:Purpose of a Portfolio: It’s essential for showing potential clients what you’re capable of, much like reviews...

    27 min

  6. 24 SEPT

    Ep. 34: Overcoming Challenges in Creative Entrepreneurship with Lindsay Faller

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protecting your creative passion while constructing a solid operational foundation around it.We delve into common challeng...

    34 min
  7. Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond

    28 AGO

    Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.We'll explore t...

    47 min

  8. 20 AGO

    Ep. 32: Work Smarter, Live Better: Achieving Balance in Your Design Career

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal li...

    20 min
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Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com

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