Earshot with Steve Martin

Earshot Creative
Earshot with Steve Martin

Leading practitioners in radio promotions, production, advertising and imaging play and discuss their work with Steve Martin.

  1. 16/10/2018

    BBC Radio 1 with Ben Stones and Liam Hadley

    Just weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1's imaging. We hear also from host Greg James and ReelWorld Music Director Erik Huber who created the show's theme. The sound of BBC Radio 1 is heard by more than nine million people in the UK every week. In this edition of Earshot, producers Ben and Liam explain how they and their team create the imaging production and promos for this legendary station. They unpack the new imaging for Radio 1 Breakfast and presenter Greg James describes what he wanted the imaging to achieve, and what it means for him, his audience and the show he leads.  You'll hear the different mixes of the Breakfast theme, produced by ReelWorld, including the 2 minute opener. Ben explains how the station uses a cast of four station voices - Matt, Georgia, Rachelle and Lewis - and how he found new talent for breakfast. Beth is the female voice of the show and it's her first ever voice gig. We also learn how many people can fit into a tiny BBC production booth, how ideas Liam heard on Australian radio have inspired his work at BBC Radio 1 and why he insisted on reinventing the music montage. All that, plus the creative genesis of the Live Lounge opener, the flexible structure of "The 1 for..." positioning line that ended up emblazoned on the side of a tour bus, and deep imaging geekery from two producers passionate about their craft and the power of great radio production.

    46 min

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Leading practitioners in radio promotions, production, advertising and imaging play and discuss their work with Steve Martin.

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