Ecom Experiences Samir Balwani

Hannah Gates is the Head of Marketing at Reliefband Technologies, creators of anti-nausea wristbands. As a brand marketer and leader, she has built and scaled global health and wellness brands, start-ups, and unicorns. Hannah has experience creating and executing creative visions, enhancing the customer journey, and developing content strategies.
In this episode… Marketing a brand is tough enough, but when your brand appeals to everyone, it can be even more challenging. How can you convince a broader market of your products’ uses while fostering a cohesive brand story?
Marketing problem-solver Hannah Gates has faced and conquered this dilemma when marketing an anti-nausea band’s widespread uses to the market. She recommends segmenting your target audiences based on specific needs and marketing directly to those subgroups to create authentic connections. This allows for greater personalization while remaining true to your ethos. To gain market share and stay ahead of the curve, strategize and test new marketing strategies to set yourself up for future success.
In this Ecom Experiences podcast episode, Samir Balwani sits down with Hannah Gates, the Head of Marketing at Reliefband Technologies, to discuss comprehensive marketing tactics. Hannah explains how to educate diverse audiences about your product, the importance of balancing strategy with creativity, and her marketing journey with notable brands.

Justin Silver is the Co-founder of AAVRANI, a science-backed hair and skin care brand. As an investor turned business owner, he has experience growing digital-first luxury brands through e-commerce, retail, and wholesale. Justin is also a Venture Advisor for Entrepreneurship at the Tsai Center for Innovative Thinking at Yale and an Entrepreneur in Residence at Venture Lab.
In this episode… Launching a brand can be immensely rewarding. From transforming ideas into reality to recruiting and building a team, every day brings something new. Yet this endeavor is not without its challenges. How can you navigate the highs and lows of entrepreneurship?
With a background in building and scaling brands, Justin Silver maintains the most crucial aspect of the process is authenticity. Aligning your brand’s mission with your personal values fosters customer trust and propels your brand forward. When executing a vision, ensure you guide your leaders and provide them with information to drive innovation. You must also invest in brand awareness, integrating confidence into your product messaging to influence how consumers view you in the market. 
Join Samir Balwani in today’s episode of Ecom Experiences as he interviews Justin Silver, the Co-founder of AAVRANI, about building a brand with integrity. Justin describes his role as Co-founder, how AAVRANI expanded to hair care, and how goal-setting accelerates leadership growth.

Summer Jubelirer is the Amazon Manager at OLLY, a vitamin and supplement company. As a seasoned e-commerce executive, she has spent the past 10 years in the space, from pioneering digital platforms to facilitating brand and agency growth. Summer is also the co-host of the Always Off Brand podcast, where she interviews leaders from various industries and shares the latest trends in the e-commerce space.
In this episode… Amazon’s landscape is constantly shifting, and traditional ad campaigns are no longer sufficient enough to drive revenue. How can you ensure consistent revenue growth on the platform?
eCommerce specialist Summer Jubelirer drives channel growth on Amazon, so she recognizes the importance of maintaining agility to pivot during unforeseen challenges. Since the platform is unpredictable, Summer recommends planning campaigns in advance to forecast trends and adjust accordingly. Amazon’s variability also provides an opportunity to test new ideas. No matter how you navigate the landscape to propel growth, integrating your ideal customer’s preferences and needs into campaigns is integral, and demonstrating your brand’s stance on core issues drives trust and connection.
In this episode of Ecom Experiences, Samir Balwani speaks with Summer Jubelirer, OLLY’s Amazon Manager, about revenue growth on Amazon. Summer shares her favorite aspect about OLLY, her daily responsibilities at the company, and how customers drive brand campaigns.

Martie Kuzzy is the Growth Marketing Director at NEIWAI, a DTC brand selling underwear, loungewear, and activewear. As a seasoned marketer, she was a Performance Marketing Manager and the Director of Growth Marketing at Andie, where she executed multichannel customer acquisition and pioneered emerging marketing channels. Martie is also a registered yoga teacher.
In this episode… If you’re considering expanding into new markets, you must reposition your brand to attract new customers. So what’s involved in this process, and how can you develop new brand recognition?
Creative marketer Martie Kuzzy is spearheading an undergarment brand’s expansion into the US through partnerships, events, and brand-building campaigns. She maintains that your brand identity should be unique to each market to reflect diverse customer bases. When defining your target customer for a new market, build an ideal persona based on your highest-selling product before introducing that consumer to similar products, building trust and brand loyalty. You can then analyze sales data to refine your targeting approach.
In this episode of Ecom Experiences, join Samir Balwani as he welcomes Martie Kuzzy, the Growth Marketing Director at NEIWAI, who shares how she’s leading her brand into new markets. Martie talks about her journey into marketing, how NEIWAI overcomes market uncertainties, and the brand’s marketing efforts for 2024.

Emma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cross, Paul Stuart, Inc., and 3x1.
In this episode… As a brand specializing in nonessential products, it can be challenging to generate brand awareness, especially in the beginning. It often requires a tactical e-commerce strategy and a willingness to learn. 
With expertise in fashion and a deep knowledge of e-commerce, Emma Secombe has spearheaded e-commerce efforts for an emergent jewelry brand. Having started from scratch, she recommends prioritizing fundamental efforts that create the most impact at the lowest costs, like streamlining the checkout experience and simplifying website navigation. To gain brand recognition quickly, you can leverage influencers to promote your products and develop engaging creative campaigns with high-quality images and videos. These efforts also aid in establishing an identifiable brand story.
Tune in to this episode of Ecom Experiences as Samir Balwani meets with Emma Secombe, the Director of eCommerce at Vibe Jewelry, to talk about brand recognition and e-commerce strategies for emerging brands. Emma shares how to select influencers for a broader reach, the qualities of a sustainable brand, and her e-commerce-heavy background in the fashion industry.

Max Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the company’s e-commerce department from 12% to 32% in five years.
In this episode… Since 65% of CPG searches begin on Amazon, brands must develop a strategy to sell their products there. What factors should you consider when positioning your brand on Amazon?
With deep involvement in CPG sales on Amazon, Max Rudy maintains that as the third largest media channel, Amazon is mainly profit-driven, and while brands may believe they’re profitable on the site, many need to enhance their P&L further. To optimize profitability on Amazon, you must track revenue growth in the context of sales rather than focusing on ROAS. Driving organic traffic to your Amazon storefront will generate brand awareness, increase conversions, and create a new pipeline for product sales. 
On this episode of Ecom Experiences, Samir Balwani hosts Max Rudy, the Director of eCommerce at Wild Planet Foods, to discuss integrating Amazon into your CPG e-commerce strategy. Max shares advice for marketing leaders during their first three months, what he enjoys most about his role at Wild Planet Foods, and his plans to develop targeted full-funnel marketing campaigns in 2024.