Ecommerce Expert Anna Westerholm: Tech Strategy in Personalized Commerce

Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth.

Episode Highlights:

• The power of customer loyalty in uncertain times
• Scaling personalized product experiences without losing quality
• How Artifact Uprising balances supply chain complexities
• The role of real-time data in decision-making
• Key ecommerce trends for 2025 and beyond
  
  

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