Ecommerce Expert Lena Moriarty: Navigating AI and Personalization at eTail

Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation.

As North America's premier ecommerce event for over 25 years, eTail brings together retail innovators and technology leaders to shape the future of digital retail. Their upcoming Palm Springs 2025 event features 300+ speakers across 21 customizable tracks—from AI implementation to social commerce—delivering actionable insights and innovative strategies for the evolving retail landscape.


Key highlights:

• From AI theory to practice: How retailers are partnering with tech innovators for real results
• Why customer experience rivals conversion as 'king' in 2025
• Social commerce strategies: TikTok, YouTube Shorts, and influencer marketing evolution
• Balancing acquisition and retention with data-driven content
• Creating seamless customer journeys in today's digital landscape
  
  
  

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