Ecommerce Expert Leo Griffin: How Fast Sites Drive Massive ROI

Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and the pivotal role of site speed in driving business growth. With the experience he’s gained from a diverse career spanning strategy consulting, venture capital, entrepreneurship, and executive leadership at major global brands, Leo is a font of knowledge for anyone looking for expert insights. Tune in to hear all about leading tech in multibrand companies, leveraging personalization through CDPs, and the tricky task of embracing innovation without sacrificing quality.

They discuss:

• The importance of building agile, responsive teams to be a really high-performing ecommerce company
• How Hanesbrands managed to have some of the fastest ecommerce websites by using Adobe Edge Delivery 
• A few key trends that are emerging in ecommerce, including the rise of global value stream teams and the challenges of scaling agile practices

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