eCommerce Marketing Podcast

Arlen Robinson
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eCommerce Marketing Podcast

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

  1. 2 NGÀY TRƯỚC

    Paid Marketing and Conversion Rate Optimization - with Steven Pemberton

    In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the lessons learned from his experiences with Amazon. He also delves into the significance of conversion rate optimization and paid advertising in driving business success. In this conversation, Steven Pemberton discusses the critical importance of optimizing websites for SEO and conversion rates before investing heavily in paid marketing. He shares success stories of brands that transformed their sales through strategic changes and emphasizes the need for long-term vision and planning in business. The discussion highlights the balance between micro and macro perspectives in marketing and the necessity of understanding customer intent. Key Episode Takeaways: I was one of the youngest managers in this Fortune 500 company. My wife went from crying over returns to making over a million dollars. We had to restructure the business to up the profit margins. I had never experienced anxiety attacks until I started my business. We were about a hundred thousand dollars in debt overnight. We were able to help 137 underprivileged kids have Christmas. Amazon should be a leverage tool, not the only channel. Customer service drastically increased our conversion rate. Lifestyle photos helped customers visualize products in their lives. Standardization in branding and product presentation is crucial. Optimize your website before investing in paid marketing. Small changes can lead to significant increases in conversion rates. Focus on problem-aware customers to expand your market. Learning marketing skills can be done independently at low cost. Success in business requires a long-term vision and planning. Don't just chase high buyer intent; consider all customer stages. Be willing to experiment and learn from failures. Zooming out can provide clarity and reduce stress. Understand the mechanics of customer buying behavior. Diversify your marketing and sales channels to mitigate risks. If you feel Steven and his team at Elevatum can help your business, you may visit: https://elevatum.digital/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    50 phút

  2. 14 THG 10

    Unlocking the Power of AI in Social Media Marketing - with Joel Bailey

    In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights on common mistakes brands make in social media marketing and emphasizes the role of AI in enhancing content creation while maintaining transparency. The conversation highlights the need for brands to engage with their audience and leverage AI tools to improve customer interactions and drive sales. Key Episode Takeaways: AI is transforming the landscape of digital marketing. Engagement is crucial for e-commerce success. Comment moderation can significantly improve brand perception. Brands must be proactive in engaging with their audience. An experimental mindset is essential for marketing success. Quality content is key to cutting through the noise. AI can assist in content creation but should not replace human creativity. Transparency in AI usage builds trust with consumers. Social media algorithms often promote negative interactions. Brands should focus on both paid and organic engagement strategies. If you feel Joel and his team at Arwen can help your business, you may visit: https://www.arwen.ai  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    39 phút

  3. 7 THG 10

    Building B2B Sales Strategies - with Cara Armstrong

    In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, pricing strategies for existing customers, and understanding the premium buyer persona. She provides insights through a case study of a client transitioning to premium offerings and highlights common mistakes businesses make during this process. The conversation concludes with Kara sharing a fun fact about her past as a national swimmer and offering ways for listeners to connect with her. Key Episode Takeaways: Kara Armstrong empowers women entrepreneurs through Jarvee & Co. B2B sales require a deep understanding of customer needs. Identifying readiness for premium products is crucial for business growth. Pricing strategies should consider existing customer relationships. Transitioning to premium offerings requires a new customer persona. Case studies illustrate the impact of premium positioning. Common mistakes include focusing too much on brand visuals over substance. Premium buyers seek transformation, not just features. Understanding your customer is fundamental to business success. Kara has a background as a national swimmer. If you feel Cara and her team at Jarvie and Co can help your business, you may visit: https://jarvieandco.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    37 phút

  4. 30 THG 9

    Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos

    In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring messaging to enhance customer engagement. Dina emphasizes the need for diversity within teams and the significance of A/B testing as a critical investment for growth. The conversation also touches on the evolving landscape of marketing channels and the necessity for brands to adapt to these changes. Key Episode Takeaways: Focus on three key marketing channels to improve performance. Assess team skills and morale to optimize resources. Create a culture of testing to avoid complacency. Understand that small data sets can still yield insights. Attract talent by fostering a strong company culture. Limit metrics to avoid overwhelming teams with data. Tailor messaging to the right audience for better engagement. Invest in A/B testing to drive continuous improvement. Stay adaptable to changes in marketing channels. Embrace a mindset of curiosity and innovation. If you feel Dena and her team at StrongHouse can help your business, you may visit: https://www.stronghouse.us/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    31 phút

  5. 24 THG 9

    How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić

    In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads. Key Episode Takeaways: Creative elements have a significant impact on the performance of Facebook ads. Optimize for purchase rather than traffic or add-to-cart to increase sales. Exclude existing buyers from ad targeting to avoid wasting ad spend. Use post IDs to accumulate social proof and boost ad performance. A/B testing can be challenging on Facebook, but variations of winning ads can be tested to improve results. If you feel Marin and his team at Inspire Agency can help your business, you may visit: https://inspiredigitalgroup.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    34 phút

  6. 23 THG 9

    How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić

    In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads. Key Episode Takeaways: Creative elements have a significant impact on the performance of Facebook ads. Optimize for purchase rather than traffic or add-to-cart to increase sales. Exclude existing buyers from ad targeting to avoid wasting ad spend. Use post IDs to accumulate social proof and boost ad performance. A/B testing can be challenging on Facebook, but variations of winning ads can be tested to improve results. If you feel Marin and his team at Inspire Agency can help your business, you may visit: https://inspiredigitalgroup.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Let us know what you think as well by subscribing on social media: https://www.facebook.com/ecommercemarktingpodcast https://twitter.com/emarketpodcast https://www.instagram.com/emarketingpodcast/ https://www.youtube.com/@ecommercemarketingpodcast You can follow Arlen at: Website: https://www.arlenrobinson.com Instagram: https://www.instagram.com/arlenyohance/ Facebook: https://www.facebook.com/arlen.robinson.7 Twitter: https://twitter.com/askarlen Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    34 phút

  7. 16 THG 9

    Leveraging Customer Reviews for Reputation Power - with Scott Brandley

    Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for placing reviews strategically on websites. He also emphasizes the impact of reviews on search engine rankings and consumer behavior. In this conversation, Scott Brandley discusses the importance of online reviews and reputation management for businesses. He explains how businesses can leverage customer reviews to improve their reputation and attract more customers. Scott also shares strategies for incorporating user-generated content into marketing efforts and turning negative reviews into opportunities for growth. He emphasizes the value of empathetic responses to negative reviews and the impact they can have on consumer perception. Overall, the conversation highlights the significance of online reputation in building trust and credibility with customers. Key Episode Takeaways: Strategic partnerships with review platforms are crucial for leveraging the power of online reviews. Placing reviews strategically on websites, such as on the homepage, landing pages, and product pages, can significantly increase conversion rates. Positive reviews and a high reputation can influence search engine rankings and consumer behavior. Customers often search for reviews on Google to assess a brand's reputation before making a purchase. Redirecting customers to different review platforms after a purchase can help improve overall ratings and reputation. Online reviews and reputation management are crucial for businesses to build trust and credibility with customers. Businesses can leverage customer reviews to improve their reputation and attract more customers. Incorporating user-generated content, such as customer quotes and testimonials, into marketing efforts can enhance social proof. Negative reviews can be turned into opportunities for growth by responding empathetically and resolving customer issues. Empathetic responses to negative reviews can have a significant impact on consumer perception and trust in the brand. If you feel Scott and his team at Shopper Approved can help your business, you may visit: https://www.shopperapproved.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    40 phút

  8. 9 THG 9

    Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton

    Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to be intentional in their marketing efforts. She suggests planning marketing strategies based on the target audience and choosing the right platforms to convey the brand's message. In this conversation, Jennifer Sutton discusses the importance of strategic planning in marketing and business growth. She emphasizes the need for businesses to reach their target audience multiple times with clear and aligned messaging. Sutton also provides advice for business owners who are looking to scale their operations, suggesting that they join accelerators and utilize free resources such as small business development councils. She highlights the significance of hiring individuals who complement the business owner's strengths and values. Sutton shares a marketing success story where her team was able to sell high-ticket items within a short timeframe through a strategic digital plan. She concludes by mentioning her passion for DC comics and the influence of media in shaping culture and storytelling. Key Episode Takeaways: The marketing industry has become fragmented, making it difficult for businesses to navigate and find the right marketing partner. Businesses should focus on their brand's why and what, and align their messaging with their target audience's pain points and needs. Choosing the right marketing platforms and being intentional in marketing efforts is crucial for success. Businesses should plan their marketing strategies based on their objectives and the platforms where their target audience consumes information. Strategic planning is crucial in marketing and business growth. Businesses need to reach their target audience multiple times with clear and aligned messaging. Joining accelerators and utilizing free resources can help business owners scale their operations. Hire individuals who complement the business owner's strengths and values. A strategic digital plan can lead to successful marketing campaigns. Media has a significant influence on culture and storytelling. If you feel Jennifer and her team at Bright Marketing can help your business, you may visit: https://www.brightcomarketers.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen:

    40 phút
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Giới Thiệu

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Thông Tin

  • Nhà sáng tạo
    Arlen Robinson
  • Năm hoạt động
    2014 - 2024
  • Tập
    383
  • Xếp hạng
    Sạch
  • Trang web chương trình
    eCommerce Marketing Podcast

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