Edge Unscripted - Candid Conversations with Marketing and PR Experts on Strategies, Evolving Trends, and Bold, Innovative AI

Edge Marketing Team
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Edge Unscripted—a new platform designed to spark candid conversations about transformative marketing and public relations strategies, evolving industry trends, and the bold, innovative tools reshaping the way brands connect.

Episodes

  1. Episode 8: ILTACON 2025 Edition: Part 2

    1D AGO

    Episode 8: ILTACON 2025 Edition: Part 2

    Step back onto the vibrant show floor at ILTACON 2025 with Edge Unscripted! In Part 2 of our special edition, we bring you up-close and unscripted with the visionaries, founders, and experts shaping the next wave of legal technology. Listen as we dive into conversations about transformational advances in AI, the evolution of law firm security, agentic automation, legal conversational intelligence, and the “human side” of digital innovation. From candid startup journeys to lifelong industry leadership, our guests share real stories on making tech accessible, driving efficiency, and anticipating tomorrow’s legal needs. Whether you’re keen on emerging products, practical best practices, or want an authentic feel for what sparked discussion at ILTACON, this episode delivers insights and inspiration direct from the heart of the conference. Plug in and join the industry’s most thought-provoking conversation!

    43 min
  2. Episode 7: ILTACON 2025 Edition: Part 1

    AUG 20

    Episode 7: ILTACON 2025 Edition: Part 1

    Step onto the show floor at ILTACON 2025 with Edge Unscripted! Part 1of this special edition, we sit down with exhibitors, service providers, and technology innovators to bring you candid, real-world conversations about what’s fueling legal tech today. Hear firsthand insights into trends like AI, cloud, cybersecurity, and the evolving needs of law firms from those shaping the industry. Whether you’re looking for the latest product innovation, practical solutions, or just want the inside scoop on what was buzzing at ILTACON, this episode is packed with stories and perspectives you won’t find anywhere else. Tune in and be part of the conversation!

    56 min
  3. Episode 6: GEO is the New SEO

    JUL 22

    Episode 6: GEO is the New SEO

    Welcome to “GEO is the New SEO,” this Edge Unscripted podcast episode explores the future of digital visibility in the age of AI. As search engines and generative platforms like ChatGPT, Gemini, and Google’s SGE are transforming how people find and trust brands, the old rules of SEO are evolving fast. Join the Edge Marketing team for a candid, insightful roundtable on Generative Engine Optimization (GEO); what it is, why it matters, and how leading technology and professional service companies can shift their strategies to stay relevant.

    29 min
  4. Episode 5: Storytelling That Sticks

    JUN 9

    Episode 5: Storytelling That Sticks

    Welcome to Episode 5 of Edge Unscripted! In this episode of Edge Unscripted, Amy Juers and Mary Obregon explore what it takes to move beyond average storytelling in legal marketing. Discover how to avoid common pitfalls, strike the right balance between creativity and clarity, and (most importantly) make your client the hero every time. Whether you’re new to storytelling or looking to elevate your approach, you’ll leave with practical tips you can use today. We hope you’ll join us as we go off script! To learn more visit us at, https://edgemarketinginc.com/.

    15 min
  5. Episode 4: Change Management

    APR 15

    Episode 4: Change Management

    Welcome to Episode 4 of Edge Unscripted! Today we welcome hosts Jennifer Marsnik and Mary Obregon. Ready or not, change is here—and it’s shaking up marketing like never before. In this episode, we dive into how marketing and PR pros can embrace innovation—from AI tools to bold digital campaigns—without losing the trust and tradition that clients value most. Tune in for practical tips, mindset shifts, and real talk on becoming the change agents your audience needs now.

    28 min
  6. Episode 3: Vicki LaBrosse - Modern PR & Media Briefings

    APR 15

    Episode 3: Vicki LaBrosse - Modern PR & Media Briefings

    Welcome to Episode 3 of Edge Unscripted! Today we welcome the Global Director of PR at Edge Marketing, Vicki LaBrosse. Join Vicki and today's hosts, Jennifer Marsnik and Mary Obregon, as we discuss the modernization of PR, relationships in the media, and the dos and don’ts of media briefings. We hope you’ll join us as we go off script! To learn more visit us at, https://edgemarketinginc.com/ Be sure to subscribe also follow us on socials: LinkedIn: https://www.linkedin.com/company/edgemarketinginc X: https://x.com/EdgeMktgInc

    38 min
  7. Episode 2: Edge Rebrand and AI Announcement

    APR 15

    Episode 2: Edge Rebrand and AI Announcement

    Welcome to Episode 2 of Edge Unscripted! Today we welcome our first guest, Edge Founder and CEO, Amy Juers. Join Amy and todays hosts, Jennifer Marsnik and Mary Obregon, as we discuss a bold new Edge and how we are incorporating AI into our services. We hope you’ll join us as we go off script! To learn more visit us at, https://edgemarketinginc.com/ Be sure to subscribe also follow us on socials: LinkedIn: https://linkedin.com/company/edgemarketinginc X: https://x.com/EdgeMktgInc

    25 min
  8. Episode 1: Pilot - Introduction & What's to Come

    APR 15

    Episode 1: Pilot - Introduction & What's to Come

    Welcome to Episode 1 of Edge Unscripted! If you’re new to our channel, get to know the Edge brand and today’s hosts, Jennifer Marsnik and Mary Obregon. We also touch on topics like video, social media, podcasting and so much more. We hope you’ll join us as we go off script! To learn more visit us at, https://edgemarketinginc.com/. Be sure to subscribe also follow us on socials: LinkedIn: / edgemarketinginc X: https://x.com/EdgeMktgInc

    21 min
  • 8 Episodes

About

Edge Unscripted—a new platform designed to spark candid conversations about transformative marketing and public relations strategies, evolving industry trends, and the bold, innovative tools reshaping the way brands connect.

Information

  • Creator
    Edge Marketing Team
  • Years Active
    2K
  • Episodes
    8
  • Copyright
    © Copyright - Edge Marketing, Inc.