Effective Marketing Strategies: Insights from Sara Nay | EP254

Mindset & Action Podcast

Send me a Text Message

In this episode of Mindset & Action, Sara Nay, COO of Duct Tape Marketing, shares her insights on effective marketing strategies for small businesses. Sara emphasises the importance of focusing on meaningful metrics like engagement and conversions rather than vanity figures to achieve sustainable growth. She highlights the value of short-form videos, authentic storytelling, and a diversified approach to marketing across multiple channels. Sara also discusses the necessity of consistent marketing efforts, even during busy times, and recommends scheduling and batching content to maintain a steady online presence. Leveraging AI tools to repurpose content efficiently is another key strategy she advocates for solopreneurs.

Sara shares valuable lessons from her experience of growing a small, nimble team to a more established company. She underscores the importance of hiring for cultural and values fit to ensure team cohesion and alignment with the company’s mission and vision. By diversifying marketing channels, focusing on meaningful metrics, and maintaining consistent efforts, businesses can avoid dry spells and achieve sustainable growth.

Duct Tape Marketing Resources

Register for the Start your Podcast and Grow your Audience masterclass here

www.donnaeade.com

Support the show

Join the Pod Squad in the FB Group

My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Join me on insta @donna_eade_

My recommendations:
Want to get booked more and get more out of your guest appearances?

Join Kelly Mosser for her signature Program Hell Yes Guest get 10% off the program with my link plus some extra bonuses from me check it out HERE
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
For Email Mailchimp

Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade

Thank you for your support:)

Until next week, Bye for Now XoX

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada