Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.
Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education
This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives. External Education of a growing variety of stakeholders in healthcare by the Medical Affairs Division of Pharma and Medical Device industry reflects the critical role Education in Medicine plays in our Age of Information. The podcast features critical discussions with leading educators across healthcare from the various perspectives of pharma / biotech sponsors, program organizers, attendees, and patients with a quest to explore some of the most novel, intriguing formats of Medical Education, following their approaches to learning in our digital age as well as their current gaps or success stories. The goal of the podcast is to make medical education simpler to access, more relevant to apply across healthcare organizations, and more continuous to inspire innovation and quality.
This is a first of a series of episodes that examines the podcast as one of the most effective emerging channels and formats of education in medicine. Our host, Tim Mikhelashvili, PharmD, Co-Founder and CEO of Amedea Pharma and Chair of the Mentorship Program at the Medical Affairs Professional Society (MAPS) speaks with Shelby Englert, Vice President of Education at the American Urological Association to learn why podcasts are powerful from a Professional Medical Society’s perspective. Shelby explains why its organization started its AUA University podcast, now with 165 episodes and the role it has played in building and growing its community of urologists in the association. She also describes how the AUA University podcast is structured, how it has evolved over time, and shares personal suggestions for elements of education most valuable and relevant to an audience in a podcast, providing specific examples that demonstrate the direct impact of the podcast on patient and physician behaviors as well as health outcomes. Listen to this episode because it not only centers on the ultimate impact of podcasts on the quality of medical education, but also discusses all the “supporting players” and “accessories” to the podcast required such as channels, technology, and timing of podcast communication to make a podcast successful and valuable in healthcare.
Innovative Technologies for Smarter Pharma-Healthcare Interactions
On today's episode, we're Speaking with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olympics Competition who dared to come together to share ideas across MA functions.
This podcast is sponsored by Amedea Pharma.
The Role of Medical Information in Generating Medical Insights
When we think about Medical Insights, the first function that comes to mind is Field Medical and capturing/analyzing MSL/HCP interactions in ways that lead to strategic actions. But there are other sources of insights, including the Medical Information function. Many organizations are already capturing and quantifying MedInfo requests to learn more about the types of questions HCPs are asking. Now tools exist to look deeper into this data, allowing MedInfo teams to truly contribute to the generation, analysis of Medical Insights. Learn more in this episode of the MAPS podcast series, Elevate.
Innovation Olympics: Applications That Save Time for Physicians and Researchers
MAPS speaks with Tim Mikelhashvili and winners of his Medical Affairs Innovation Olympics about applications that can match patients with clinical trials and provide real-time input to provide context for clinical decisions.
Practical Strategies for Augmenting Diversity in Clinical Trials
Medical Affairs is specifically tasked with optimizing the real-world use of new drugs and yet clinical trial participation remains an imperfect (at best) representation of real-world patient populations. This podcast details ways to identify and engage diverse patients in Medical Affairs clinical trials, empowering the function’s core mission to maximize the benefit of new pharmaceutical and MedTech products to patients in the wider healthcare landscape.
Education Streaming: A New Way to Engage HCPs in Scientific Exchange
In this episode of the Elevate podcast series, MAPS speaks with Bozidar Jovicevic, former VP at Sanofi and Novartis and now a CEO of Evermed, about the opportunity the pandemic presented for pharma to rethink the ways they engage with HCPs. Gone is the model of HCPs being always available to MSL presenting a slide deck. Today, Medical Affairs teams are taking a technology-powered, HCP-centric approach to scientific exchange, using personalized, on-demand, video content and data to understand HCP preferences that can inform subsequent MSL interactions. Learn how your Medical Affairs team can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs, engage them repeatedly, and accelerate product launches and adoption.
Thanks MAPS for providing this podcast!