177 episodes

Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

Elevate Medical Affairs Podcast Channel Medical Affairs Professional Society

    • Education
    • 5.0 • 3 Ratings

Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

    Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

    Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

    In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
     
    Join us as we explore how to develop effective communications by leveraging various sources of audience understanding, and how to translate information into actionable insights.
     
    Discuss what the gold standard for insights could look like and highlight practical suggestions for how to yield robust insights while navigating common challenges often associated with using insights.
     
    This podcast provides an overview into the multifaceted process of understanding your audience and explains the complexities and opportunities within the Medical Affairs space to ensure that your communications resonate with your audience, and ultimately, support their educational goals.

    • 20 min
    Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

    Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

    This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives. External Education of a growing variety of stakeholders in healthcare by the Medical Affairs Division of Pharma and Medical Device industry reflects the critical role Education in Medicine plays in our Age of Information. The podcast features critical discussions with leading educators across healthcare from the various perspectives of pharma / biotech sponsors, program organizers, attendees, and patients with a quest to explore some of the most novel, intriguing formats of Medical Education, following their approaches to learning in our digital age as well as their current gaps or success stories. The goal of the podcast is to make medical education simpler to access, more relevant to apply across healthcare organizations, and more continuous to inspire innovation and quality.

    This is a first of a series of episodes that examines the podcast as one of the most effective emerging channels and formats of education in medicine. Our host, Tim Mikhelashvili, PharmD, Co-Founder and CEO of Amedea Pharma and Chair of the Mentorship Program at the Medical Affairs Professional Society (MAPS) speaks with Shelby Englert, Vice President of Education at the American Urological Association to learn why podcasts are powerful from a Professional Medical Society’s perspective. Shelby explains why its organization started its AUA University podcast, now with 165 episodes and the role it has played in building and growing its community of urologists in the association. She also describes how the AUA University podcast is structured, how it has evolved over time, and shares personal suggestions for elements of education most valuable and relevant to an audience in a podcast, providing specific examples that demonstrate the direct impact of the podcast on patient and physician behaviors as well as health outcomes. Listen to this episode because it not only centers on the ultimate impact of podcasts on the quality of medical education, but also discusses all the “supporting players” and “accessories” to the podcast required such as channels, technology, and timing of podcast communication to make a podcast successful and valuable in healthcare.

    • 19 min
    Innovative Technologies for Smarter Pharma-Healthcare Interactions

    Innovative Technologies for Smarter Pharma-Healthcare Interactions

    On today's episode, we're Speaking with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olympics Competition who dared to come together to share ideas across MA functions.

    This podcast is sponsored by Amedea Pharma.

    • 25 min
    The Role of Medical Information in Generating Medical Insights

    The Role of Medical Information in Generating Medical Insights

    When we think about Medical Insights, the first function that comes to mind is Field Medical and capturing/analyzing MSL/HCP interactions in ways that lead to strategic actions. But there are other sources of insights, including the Medical Information function. Many organizations are already capturing and quantifying MedInfo requests to learn more about the types of questions HCPs are asking. Now tools exist to look deeper into this data, allowing MedInfo teams to truly contribute to the generation, analysis of Medical Insights. Learn more in this episode of the MAPS podcast series, Elevate.

    • 23 min
    Innovation Olympics: Applications That Save Time for Physicians and Researchers

    Innovation Olympics: Applications That Save Time for Physicians and Researchers

    MAPS speaks with Tim Mikelhashvili and winners of his Medical Affairs Innovation Olympics about applications that can match patients with clinical trials and provide real-time input to provide context for clinical decisions.

    • 26 min
    The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

    The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

    How and why medical publishing is changing and where is it going in the future.The benefits of digital-first development of manuscripts.How enhanced content can improve publication access and resonance.

    • 19 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Ayman Grada ,

Great podcast

Thanks MAPS for providing this podcast!

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