136 episodes

The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.

Elevated Marketing DOT Podcast Elevated Marketing Solutions

    • Business
    • 5.0 • 2 Ratings

The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.

    EP #135 How to use Interactive elements like quizzes and polls to engage consumers emotionally

    EP #135 How to use Interactive elements like quizzes and polls to engage consumers emotionally

    In the latest episode of the Elevated Marketing Dot Podcast, we talked about the power of interactive elements like quizzes and polls in digital marketing. We discussed how these tools tap into the emotional aspects of consumer decision-making, creating personalized and engaging experiences that drive customer engagement and loyalty.

    By attracting traffic through social media, SEO, and email marketing, and delivering personalized quiz results, marketers can build deeper connections with their audience and gather valuable data for targeted campaigns.

    We also explored the importance of promoting quizzes and polls on the right platforms, such as social media and email, to maximize reach and engagement. Real-world examples illustrate how businesses can use these interactive elements to gain insights, improve products, and foster brand loyalty.

    Tune in to learn more about leveraging quizzes and polls to enhance your marketing strategy and drive meaningful engagement with your audience.

    • 18 min
    EP #134 What types of marketing lead people to search for the name of your company or brand terms?

    EP #134 What types of marketing lead people to search for the name of your company or brand terms?

    In this episode of Elevated Marketing Dot Podcast, we explored various marketing strategies that lead to brand searches. We really wanted to start this conversation because of the increase in zero-click marketing and social media marketing. As forms of marketing do not have a click you need to be aware of how to measure social media marketing and other marketing effectiveness that lead to brand search increases. We discussed the importance of name recognition and using tools like Google Search Console to track brand search volume, which helps gauge the effectiveness of brand marketing efforts.

    If you'd rather watch or read head on over to https://elevatedmarketing.solutions/what-types-of-marketing-lead-people-to-search-for-the-name-of-your-company-or-brand-terms

    • 22 min
    EP #133 Creating Consumer Confidence and Marketing Demand

    EP #133 Creating Consumer Confidence and Marketing Demand

    In this insightful episode, listeners will gain valuable strategies for creating consumer demand and confidence in their products or services, especially during times of economic uncertainty.

    The discussion covers the importance of providing authentic value that resonates with your target audience's needs, leveraging unique selling propositions to stand out from competitors, and the role of consistent content creation in building thought leadership and trust.

    Additionally, we explored the potential and limitations of using AI for content marketing, the benefits of strategic partnerships and collaborations, and the significance of nurturing existing loyal customers while attracting new ones.

    Overall, the episode offers actionable tips from the hosts' own demand generation experiences, emphasizing the importance of "drinking your own Kool-Aid" by practicing the strategies you preach.

    Watch or read here:  https://elevatedmarketing.solutions/creating-consumer-confidence-and-marketing-demand/

    • 15 min
    EP #132 How To Build A Content Strategy

    EP #132 How To Build A Content Strategy

    Today, we explored a topic that's at the core of our expertise and passion: content marketing. In this episode, we unraveled the intricacies of crafting a robust content marketing strategy. From defining clear, actionable goals to understanding your target audience and staying ahead of your competitors, we covered the essential steps to create compelling and effective content. We’ll also discussed the importance of auditing your existing content, choosing the right content types, and planning your content distribution to maximize impact.

    • 18 min
    EP #131 The Power of Giving: How 80% Value and 20% Promotion Transforms Social Media Engagement audio

    EP #131 The Power of Giving: How 80% Value and 20% Promotion Transforms Social Media Engagement audio

    In this episode of the Elevated Marketing Dot podcast, we chatted about the enduring power of giving, especially within social media. We explored the 80/20 rule, a fundamental strategy that emphasizes providing value 80% of the time and promoting your brand just 20% of the time. 

    This approach helps build meaningful connections and fosters engagement by focusing on educational, fun, and relatable content. By sharing industry insights, user-generated content, and celebrating significant events, you can position your brand as an authority and create a loyal community of supporters.

    Additionally, we discuss the importance of understanding your audience and tailoring your content to their preferences. Different demographics seek different types of content, and knowing what resonates with your target audience is key to successful social media marketing.

    We also highlight how incorporating creativity and social proof into your promotional efforts can enhance their effectiveness. Join us as we uncovered how consistent, value-driven content can help you achieve your business goals and build lasting brand loyalty.

    • 19 min
    EP #130 Words, Images, and Algorithms: The Future of Facebook Ad Targeting

    EP #130 Words, Images, and Algorithms: The Future of Facebook Ad Targeting

    In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting.

    With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone.

    This episode explores how Meta’s new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and conversion data.

    Join us as we discuss why this happened and how we adapt to this new landscape, from crafting engaging stories and visually appealing ads to understanding the synergy between human creativity and machine precision.

    Whether you’re a seasoned marketer or just starting, this episode offers valuable insights on thriving in the evolving world of Facebook advertising.

    • 15 min

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