How can optometrists balance patient-first care, strategic growth, and operational efficiency while adapting to industry changes and diversifying revenue streams? This week on Optometrists Building Empires, host Ankit Patel welcomes Dr. Joseph Munsell, Owner and Optometrist at Cheyenne Vision Clinic and Laramie Vision Clinic. With expertise in ocular disease, myopia management, and optometric surgery, Dr. Munsell shares how his patient-first approach, strategic growth, and deep community ties have shaped his thriving practice. Whether you're exploring innovative optometric strategies or just enjoy hearing inspiring success stories, this episode is one you won’t want to miss!

Takeaways:

• Prioritize patient care by treating them with respect and understanding. Meeting patients where they are can lead to better outcomes and patient loyalty.
• Be action-oriented. Ideas and theories are great, but execution is what drives results. Make sure you're always taking actionable steps to implement your plans.
• Have a clear vision and direction. It's crucial to know where you want your practice to go. Without a clear vision, you might end up making efforts in the wrong direction.
• Regularly assess and refine all aspects of your practice to enhance patient experience. From fixing tiny details like parking lot appearance to ensuring smooth appointment scheduling.
• As you grow, economic scales can be beneficial, but they also magnify issues. Ensure robust processes and systems are in place to handle increased patient load and operational complexity.
• Delegate responsibilities effectively. No single person can handle everything in a large practice. Delegate responsibilities to ensure tasks are handled efficiently and to prevent burnout.
• Diversify services and revenue Streams. With reduced reimbursements from vision care plans, it’s crucial to offer cash-pay services and specialize in areas like myopia management or optometric surgery. This helps in sustaining and growing your practice.

Quote of the Show:

• “ You always have to be ready to shift. Things in business never go exactly to plan and if you're too rigid, the boat's going to go down.” - Joseph Munsell

Links:

• Linkedin: https://www.linkedin.com/in/joseph-munsell-o-d-dipl-abo-1335ab179/  
• Email: jmunsell25@gmail.com
• Cheyenne Vision Clinic: https://www.cheyennevisionclinic.com/ 
• Laramie Vision Clinic: https://www.laramievisionclinic.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208