Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders Elizabeth Yang

Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring. 
She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next level. 
It was frustrating for her because she was able to double her sales every year on her own, but for the first time, she felt stuck. 
In this episode, Birdie shares how Elizabeth supported her to create a high-ticket online offer to attract high value clients and the shifts she needed to make in her brick-and-mortar business that would allow her reach her sales goals with this new hybrid business model. 
A forward way of doing business, this hybrid business model of having online and brick-and-mortar revenue streams, allowed her to break through her plateau with a steady 52% increase in high value sales. 
They also discuss how Birdie needed to shift from being an expert and a mentor to becoming a better leader for her team to be able to contribute to that growth and take on more clients without burning out. 
Tune in to hear the powerful work Birdie did to transform her self-worth to feel confident to raise her prices and create a high ticket online offer, show up differently as a leader, and step into her next-level of entrepreneurship online with a premium brand. 
02:50 —How Birdie increased sales 52% with a hybrid business of online and brick-and-mortar income streams
05:42 — What was causing a plateau in Birdie’s business and what she changed to scale past it 
14:55 — The shifts she made to coach her team to manage and add to the brand’s growth and their own individual sales
👋 CONNECT WITH PA'KOULAJP  “BIRDIE” LEE (SHE/HER) 
Birdie Lee is the owner of PLee Beauty, a studio that specializes in gel nail services, lash extensions, permanent brows, body contouring. She is also the owner of BLINKD, an extension of PLee Beauty which specializes in Fine Line Tattoos. 
In addition to her beauty services, Birdie also offers different online and in-person mentorship programs to start your own beauty Fine Line Tattoos or Lash business. She guides you from getting state certified to hands-on mentoring and training  in the technique to the grand opening of your business and becoming booked and staying busy with new clients 
https://www.pleebeauty.com/

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that...

Voice coaching isn’t just something for those doing a lot of public speaking, starting a podcast, aimed at a specific gender or ethnicity or even English-as-a-second-language speakers.
In every conversation you have, your voice is communicating subtle signals to who you’re talking to like whether that person should trust you.
These signals are often connected to what you believe about your self-worth, and if you’re not aware, your voice might be exactly what is costing you high value sales by creating sounds that are subconsciously telling your buyer NOT to buy from you. 
Tracy Goodwin is a voice coach who uses the psychology of voice to uncover what is happening internally that is causing you to create sounds in your voice that are costing you what you want because of how you’re being processed in the subconscious of who you are speaking with. 
In this episode, Tracy shares how to know what your voice is communicating to your buyers and how you can get to the root of what’s causing that so you can shift your voice to work for you rather than against you. 
01:27 — How Tracy uses voice psychology to uncover limiting subconscious beliefs — What is your voice telling your buyer, regardless of gender or ethnicities?
03:53 — The different types of "voice masks" you may use to cover up a feeling of unworthiness
09:02 — How you can become more self aware of what your voice communicates and shift it 
15:23 — Why “getting the words right” doesn’t matter as much as the sound of your voice 
22:38 —  The seven layers of voice and how to uncover your true voice 
👋 CONNECT WITH TRACY GOODWIN (SHE/HER) 
Tracy Goodwin, owner of Captivate the Room and creator of Psychology of the Voice® has taught thousands of celebrities, professionals, entrepreneurs, even supreme court justices how to transform their lives and the lives of their listeners with their voice by stepping into the power of their natural voice so they amplify their authority and captivate the room. Tracy’s unique approach, Psychology of the Voice® gets to the core of limiting voice habits and transforms voices from the inside out. 
Tracy holds a BFA from Baylor University and master’s degrees, she has a New and Noteworthy podcast, Captivate the Room, and is a highly sought-after speaker on stages around the globe.
https://www.captivatetheroom.com
https://www.linkedin.com/in/tracyagoodwin/
https://www.instagram.com/captivatetheroom/

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or a...

Mai Thao believes she is meant for more, but she struggled to believe that she could become a coach with her own online business, using social media to create a strong, authoritative brand that could attract her dreamy clients - other working mothers and mamapreneurs - and generate leads. 
As a working single mother, Mai has been through it and deeply understands the challenges working mothers - single or in a relationship - often face with work/life balance. That’s why she feels drawn to be a life coach supporting working mothers and mamapreneuers. 
She had achieved the results for herself and helped her friends achieve their own results with work/life balance and productivity, but she didn’t believe she could use that skillset to earn a meaningful income with her own business. This lack of confidence and business know-how made it more difficult for Mai to show up consistently on social media and ask for the sale with her high ticket offer.
After working together to raise her self-worth, Mai gained an unshakable confidence and unlimited mindset in herself. She channeled her new identity, Miss Breakthrough Bombshell, to create a high ticket offer that allows her to show up consistently on social media and to be visible. She also gained the skillset to run a business and turn engagement into conversations with her dream clients by inviting them to work with her in a classy, non-sleazy way.
Tune in to hear how Mai created breakthrough after breakthrough to uplevel her self-worth and her confidence to close her first high-value client and how she plans to carry this momentum into the new year. 
02:34 — Gaining the confidence to become a coach with a business online who guides others when you don’t believe you have the business skillset but you believe you’re meant for more
04:27 — The importance of uncovering the root of your mindset struggles to create a high worth breakthrough
07:54 — Creating a brand new high ticket offer and signing her very first client
08:24 — How Mai overcame her block around being visible and consistent on social media
12:09 — The biggest shifts that Mai is most proud of in how she shows up for her business

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!
🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR 
The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing...

As entrepreneurs, we need the right support to up level and consistently make high value sales, whether it’s your first or next 6-figure of income. That often means planning ahead to invest in what’s next or hire who’s next to support your growth like consistently hiring a coach, consultant or therapist depending on what you’re needing and when. But how do you know who to hire or invest in next for you?
Whenever we’re faced with a new obstacle or up level in our business, we have to know what type of support we’re truly needing. 
I share the 3 types of hires that my clients and I make most often — coaches, consultants, and therapists — and I share the differences I’ve found among each of these hires and how to know which is needed to create the results you’re after. Many times you could work with a combination of these experts all at once. 
I also share stories of situations when I’ve guided business leaders in this community to seek out additional therapy versus when get coaching and/or consulting and I’ve created a guide to support you with this decision too: https://elizabethyang.biz/hirewhatsnextguide 
If you’ve felt stuck where you currently are, this episode will give you the clarity you need to know what support will make the biggest difference. 
01:18 — Identifying the difference between needing a coach versus a therapist
03:36 — The types of mindset challenges a coach can support you to overcome
04:48 — How a consultant differs from a coach
05:55 — The situation your might be in when you need therapy support
10:20 — What your situation might look like when you need coaching support
📚 MENTIONED IN THIS EPISODE
•  Hire What’s Next Guide: https://elizabethyang.biz/hirewhatsnextguide

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales...

When I was working in corporate, I had this belief that a corporate job was secure.
But when I was unexpectedly let go and then rehired on the same day on my eight-year anniversary at the company, it completely shifted my perspective on job security. The way I was “let go” stripped me completely naked of my dignity. I thought I had done everything “right” with mentors, executive sponsors, networking, and more. No one taught me about office politics.
After I got off the phone call with the boss, I just broke down and cried. I felt one word: Shame.  If someone could take my financial security away from me so quickly due to ego and office politics, why was I at this company? 
That question led me to reflect on the work I was doing, why I was doing it, and what I ultimately wanted to do. 
In this episode, I share the key moments that lead me to transition from two decades in corporate America at Fortune 50 companies to embracing entrepreneurship and the three ideas that helped me believe in my ability to take the leap. 
01:25 — How my very first client was completely unexpected (and how that changed the type of work I wanted to do in my career) 
06:24 — Why a corporate job isn't secure and where true security and abundance comes from
12:07 — The final moment that made me realize I needed to officially start my business
17:20 — The one mindset shift I had that finally made me confident I could build a successful business
18:37 — Understanding for the worst-case scenario and realizing it's not as bad as it might seem

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—
💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!
Sign Up for Conversations to Dollars

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📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

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💛JOIN THE FACEBOOK GROUP 
For 6-to 7-figure earners, professional service providers, coaches, and consultants looking to up...

If you run a local service-based business, expanding into the online space can give you an additional income stream and help you reach your sales goals faster. 
In this episode, I share the 3 quickest ways you can monetize your expertise and create additional income online plus examples from my clients on what this looks like so you can tangibly see case studies and get ideas  from different industries from real estate to beauty salons.
01:18 — Learn about a consulting offer you can truly start selling today
05:03 — How to create a higher-priced offer by packaging your knowledge
07:52 — An advanced online income strategy that brings together a community you have access to 
12:17 — The biggest difference between a local service-based business that’s traditionally brick-and-mortar and expanding online to diversify your income streams
📚MENTIONED IN THIS EPISODE
• Free Guide: 15 Ways to Create Additional Income Streams Online: https://elizabethyang.biz/monetizeexpertiseonlineguide

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—
💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!
Sign Up for Conversations to Dollars

—
📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—
💛JOIN THE FACEBOOK GROUP 
For 6-to 7-figure earners, professional service providers, coaches, and consultants looking to up level their high-value worth shift to become the premium first choice attracting high-end clients on social media as the main source of lead generation This is the community if you’re looking to elevate your brand authority to charge more, improve quality leads and have more authentic conversations that convert into happy sales.
Join the...