Email Geeks Show

Sella Yoffe
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Email Geeks Show

A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL

Episodes

  1. Joe Pulizzi - The Godfather of Content Marketing, entrepreneur, and bestselling author

    FEB 7

    Joe Pulizzi - The Godfather of Content Marketing, entrepreneur, and bestselling author

    Introduction: Welcome back to another insightful episode of EmailGeeks.Show, the podcast that brings together email marketing experts from around the globe. I'm thrilled to host the legendary Joe Pulizzi, the "godfather of content marketing," in this episode. Joe is an entrepreneur, marketer, best-selling author, podcaster, and speaker and has influenced my journey as a content creator. Joe shares his insights into content creation and strategies for standing out in a crowded digital landscape. Key Discussion Points: 1. Breaking Through the Noise (00:00:01) Joe discusses the importance of finding a unique area of differentiation to stand out amidst the content clutter. Emphasizes the need to understand your target audience and leverage your unique skills and knowledge. 2. Joe's Journey (00:01:30) Joe shares his background in the publishing industry and the evolution of content marketing from custom media to a strategic marketing approach. 3. Content Creator vs. Content Entrepreneur (00:06:45) Differentiates between content creators and content entrepreneurs, highlighting the importance of a "content tilt" for differentiation. 4. Building an Audience (00:12:30) Joe advises focusing on one platform and being consistent in building a loyal audience over time, likening content creation to a marathon rather than a sprint. 5. Niche Focus (00:17:00) Discusses the benefits of targeting a niche audience to become a leading informational expert in that area. 6. Email First Approach (00:23:45) Joe explains the importance of not building content solely on rented platforms like social media. He emphasizes the value of controlling distribution through email. 7. Newsletters Referral Programs for (00:30:00) Insights into successful referral programs used by newsletters like Morning Brew and The Hustle, and how they drive subscriber growth. 8. Content Marketing's Role in Email (00:36:15) Joe discusses how content marketing can enhance email programs by providing value beyond sales pitches. 9. Partnerships and Joint Ventures (00:43:00) Encourages collaborations between non-competing companies to share content creation efforts and reach wider audiences. 10. Rising Above the Content Clutter (00:50:30) Offers tips for content creators to differentiate themselves and maintain a long-term commitment to their audience. Notable Quotes: "You have to figure out your sweet spot and differentiate in a way that most creators don't think about." (00:00:45) "Think of your email newsletter as a product, just like any other product you create." (00:36:45) "If you're thinking short-term, don't do content marketing. This is a marathon, not a sprint." (00:14:15) Conclusion: Joe Pulizzi provides valuable insights into the world of content marketing and email strategy. His emphasis on differentiation, audience focus, and long-term commitment provides a roadmap for aspiring content entrepreneurs. Follow Joe Pulizzi: - Subscribe to The Tilt newsletter at thetilt.com - Follow Joe on social media: @JoePulizzi - Explore Joe's books and content at joepulizzi.com EmailGeeks.Show Season. 1 Episode: 10 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/joe-pulizzi/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

    33 min
  2. Jay Schwedelson, Speaker, author, and digital pioneer

    10/07/2024

    Jay Schwedelson, Speaker, author, and digital pioneer

    Jay Schwedelson is a speaker, author, and digital pioneer. He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub. Register for guru event Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually. His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country. Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence. EmailGeeks.Show Season. 1 Episode: 9 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/jay-schwedelson --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

    39 min
  3. Ryan Phelan, Managing partner @ RPEOrigin email marketing agency

    09/04/2024

    Ryan Phelan, Managing partner @ RPEOrigin email marketing agency

    Ryan Phelan, Managing partner @ RPEOrigin email marketing agency click here for the Episode page, video clips, and show notes ---- With over two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services. Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing. EmailGeeks.Show Season. 1 Episode: 8 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/ryan-phelan --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

    34 min
  4. Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right

    08/05/2024

    Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right

    Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right click here for the Episode page, video clips, and show notes Stay updated with Lauren's wonderful newsletter by signing up on her website: Lauren's website EmailGeeks.Show Season. 1 Episode: 7 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/lauren-meyer/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

    47 min
  5. Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

    07/02/2024

    Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

    Chris Marriott delves into the challenges brands face in selecting the right email marketing vendor, emphasizing the importance of understanding specific needs and complexities in choosing the right platform. We discuss the process of email platform migration, highlighting the need for guidance and considerations involved in ESP migration. The speakers also touch on the importance of marketing automation and multichannel capabilities in modern ESPs and the challenges organizations face in finding the right email platform. Integration partners are emphasized for ecommerce businesses selecting an ESP, with advice on negotiating transparent pricing and avoiding complex structures. The discussion also covers the integration of CDPs within ESPs, the evolving landscape of ESPs and CDPs, and insights on navigating the ESP selection process.

    48 min
  6. Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

    06/05/2024

    Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

    Interview with Matthew Vernhout (@emailkarma), the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org). In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

    44 min
  7. Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

    05/01/2024

    Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

    an interview with Jakub Olexa, Founder & CEO at Mailkit & Omnivery M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair ---- 00:00 - Introduction and discussion on the importance of reputation in email deliverability and the uniqueness of marketing automation platforms. 01:35 - The evolution of social networks and the early days of the guest's business. 05:21 - The development and features of the marketing automation platform, MailKit. 07:25 - The importance of personalized content and the challenges of email blasting. 09:30 - Different types of marketing automation platforms and their target audiences. 11:26 - The importance of reputation in email deliverability and the factors that affect it. 13:43 - The guest's company's approach to email deliverability and privacy. 16:08 - The importance of quality content over volume in email marketing. 17:39 - The process of manual approval for campaigns and the importance of avoiding mistakes. 19:34 - Common mistakes in email campaigns and the need for proper communication with customers. 22:10 - The importance of domain reputation and the complexities of email authentication. 26:19 - The importance of long-term strategy and understanding the functionality of email platforms. 30:09 - The focus on conversions rather than open rates in email marketing. 31:35 - The importance of properly cleaning email lists for better deliverability. 32:25 - The challenges of measuring deliverability and engagement in email marketing. 34:08 - The calculation and significance of the engagement score in email marketing. 38:55 - The detection of non-human interactions and the limitations of black box solutions. 42:36 - The future of email authentication and the ongoing efforts to improve standards. 45:36 - The challenges of DKIM replay and the importance of using your own domain. 48:31 - The ease and cost-effectiveness of setting up email authentication. 53:10 - The need for better communication and processes in email authentication. 55:34 - The importance of deploying DMARC and analyzing reports for better deliverability. 57:27 - The evolving nature of the email industry and the need for marketers to adapt. 58:53 - The limitations of email as a communication channel and the importance of analyzing logs. 60:08 - The value of addressing remote bounces and the timeliness of email delivery. 60:53 - Closing remarks and the extensive knowledge on deliverability.

    1h 2m
  8. Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals

    04/01/2024

    Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals

    Jeanne Jennings is the General Manager of Only Influencers, the original community of email industry professionals. Jeanne is also the Chair of Email Innovations world, and the Founder and CEO, Email Optimization Shop.

    38 min
  9. Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

    03/01/2024

    Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

    Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor Dela share an incredible case study on audience management in the podcast. We also discuss the famous debate: One question is whether (or not) to delete unengaged subscribers (most will say yes). The surprising role of headlines, reach, and frequency will also be discussed, and many other topics.

    1h 33m
  10. Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: "Email Marketing Rules"

    01/29/2024

    Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: "Email Marketing Rules"

    Chad S. White is the head of Research at Oracle Digital Experience Agency. Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog emailmarketingruls.com podcast page: https://emailgeeks.show/chad-s-white/

    1h 20m
  11. promo episode - a new podcast is coming soon!

    TRAILER

    promo episode - a new podcast is coming soon!

    A snippet of what is coming: Chad S. White, Head of Research, Oracle Marketing Consulting. The author of 4th edition of the book: “Email Marketing Rules.” Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop. Dela Quist, Co-founder and advisor, Alchemy Worx. Al Iverson, email deliverability expert blogger @ spamresource.com Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jakub Olexa, Founder and CEO at Mailkit and Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair Chris Marriott President and Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs. Ryan Phelan Managing Partner RPE Origin A Person-Focused Modern Email Agency. Adrian Williams email deliverability expert, Founder, and CEO, Email Angles. Dr. Matthew Dunn Founder/CEO, Campaign Genius | Real-Time Email Content. Guy Hanson, VP Customer Engagement, Validity. Validity is the most trusted name in customer data quality and email deliverability. Dmitry Kudrenko Founder @ Stripo Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist.

    24 min

Trailer

About

A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL

Information

  • Creator
    Sella Yoffe
  • Years Active
    2023 - 2025
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © DATAMEDIA | Sella Yoffe
  • Show Website
    Email Geeks Show

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