OCT 7

Jay Schwedelson, Speaker, author, and digital pioneer

Jay Schwedelson is a speaker, author, and digital pioneer. He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub. Register for guru event Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually. His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country. Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence. EmailGeeks.Show Season. 1 Episode: 9 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/jay-schwedelson --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

39 min

SEP 4

Ryan Phelan, Managing partner @ RPEOrigin email marketing agency

Ryan Phelan, Managing partner @ RPEOrigin email marketing agency click here for the Episode page, video clips, and show notes ---- With over two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services. Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing. EmailGeeks.Show Season. 1 Episode: 8 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/ryan-phelan --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

34 min

AUG 5

Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right

Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right click here for the Episode page, video clips, and show notes Stay updated with Lauren's wonderful newsletter by signing up on her website: Lauren's website EmailGeeks.Show Season. 1 Episode: 7 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/lauren-meyer/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL

47 min

JUL 2

Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

Chris Marriott delves into the challenges brands face in selecting the right email marketing vendor, emphasizing the importance of understanding specific needs and complexities in choosing the right platform. We discuss the process of email platform migration, highlighting the need for guidance and considerations involved in ESP migration. The speakers also touch on the importance of marketing automation and multichannel capabilities in modern ESPs and the challenges organizations face in finding the right email platform. Integration partners are emphasized for ecommerce businesses selecting an ESP, with advice on negotiating transparent pricing and avoiding complex structures. The discussion also covers the integration of CDPs within ESPs, the evolving landscape of ESPs and CDPs, and insights on navigating the ESP selection process.

48 min

JUN 5

Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

Interview with Matthew Vernhout (@emailkarma), the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org). In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

44 min

MAY 1

Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

an interview with Jakub Olexa, Founder & CEO at Mailkit & Omnivery M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair ---- 00:00 - Introduction and discussion on the importance of reputation in email deliverability and the uniqueness of marketing automation platforms. 01:35 - The evolution of social networks and the early days of the guest's business. 05:21 - The development and features of the marketing automation platform, MailKit. 07:25 - The importance of personalized content and the challenges of email blasting. 09:30 - Different types of marketing automation platforms and their target audiences. 11:26 - The importance of reputation in email deliverability and the factors that affect it. 13:43 - The guest's company's approach to email deliverability and privacy. 16:08 - The importance of quality content over volume in email marketing. 17:39 - The process of manual approval for campaigns and the importance of avoiding mistakes. 19:34 - Common mistakes in email campaigns and the need for proper communication with customers. 22:10 - The importance of domain reputation and the complexities of email authentication. 26:19 - The importance of long-term strategy and understanding the functionality of email platforms. 30:09 - The focus on conversions rather than open rates in email marketing. 31:35 - The importance of properly cleaning email lists for better deliverability. 32:25 - The challenges of measuring deliverability and engagement in email marketing. 34:08 - The calculation and significance of the engagement score in email marketing. 38:55 - The detection of non-human interactions and the limitations of black box solutions. 42:36 - The future of email authentication and the ongoing efforts to improve standards. 45:36 - The challenges of DKIM replay and the importance of using your own domain. 48:31 - The ease and cost-effectiveness of setting up email authentication. 53:10 - The need for better communication and processes in email authentication. 55:34 - The importance of deploying DMARC and analyzing reports for better deliverability. 57:27 - The evolving nature of the email industry and the need for marketers to adapt. 58:53 - The limitations of email as a communication channel and the importance of analyzing logs. 60:08 - The value of addressing remote bounces and the timeliness of email delivery. 60:53 - Closing remarks and the extensive knowledge on deliverability.

1h 2m

APR 1

Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals

Jeanne Jennings is the General Manager of Only Influencers, the original community of email industry professionals. Jeanne is also the Chair of Email Innovations world, and the Founder and CEO, Email Optimization Shop.

38 min

MAR 1

Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor Dela share an incredible case study on audience management in the podcast. We also discuss the famous debate: One question is whether (or not) to delete unengaged subscribers (most will say yes). The surprising role of headlines, reach, and frequency will also be discussed, and many other topics.

1h 33m

JAN 29

Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: "Email Marketing Rules"

Chad S. White is the head of Research at Oracle Digital Experience Agency. Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog emailmarketingruls.com podcast page: https://emailgeeks.show/chad-s-white/

1h 20m

TRAILER

promo episode - a new podcast is coming soon!

A snippet of what is coming: Chad S. White, Head of Research, Oracle Marketing Consulting. The author of 4th edition of the book: “Email Marketing Rules.” Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop. Dela Quist, Co-founder and advisor, Alchemy Worx. Al Iverson, email deliverability expert blogger @ spamresource.com Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jakub Olexa, Founder and CEO at Mailkit and Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair Chris Marriott President and Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs. Ryan Phelan Managing Partner RPE Origin A Person-Focused Modern Email Agency. Adrian Williams email deliverability expert, Founder, and CEO, Email Angles. Dr. Matthew Dunn Founder/CEO, Campaign Genius | Real-Time Email Content. Guy Hanson, VP Customer Engagement, Validity. Validity is the most trusted name in customer data quality and email deliverability. Dmitry Kudrenko Founder @ Stripo Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist.

24 min

Email Geeks Show

Episodes

Jay Schwedelson, Speaker, author, and digital pioneer

Ryan Phelan, Managing partner @ RPEOrigin email marketing agency

Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right

Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals

Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: "Email Marketing Rules"

promo episode - a new podcast is coming soon!

Trailer

promo episode - a new podcast is coming soon!

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