Email Geeks Show Sella Yoffe

Interview with Matthew Vernhout (@emailkarma), the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).
In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

an interview with Jakub Olexa, Founder & CEO at Mailkit & Omnivery
M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair


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00:00 - Introduction and discussion on the importance of reputation in email deliverability and the uniqueness of marketing automation platforms.
01:35 - The evolution of social networks and the early days of the guest's business.
05:21 - The development and features of the marketing automation platform, MailKit.
07:25 - The importance of personalized content and the challenges of email blasting.
09:30 - Different types of marketing automation platforms and their target audiences.
11:26 - The importance of reputation in email deliverability and the factors that affect it.
13:43 - The guest's company's approach to email deliverability and privacy.
16:08 - The importance of quality content over volume in email marketing.
17:39 - The process of manual approval for campaigns and the importance of avoiding mistakes.
19:34 - Common mistakes in email campaigns and the need for proper communication with customers.
22:10 - The importance of domain reputation and the complexities of email authentication.
26:19 - The importance of long-term strategy and understanding the functionality of email platforms.
30:09 - The focus on conversions rather than open rates in email marketing.
31:35 - The importance of properly cleaning email lists for better deliverability.
32:25 - The challenges of measuring deliverability and engagement in email marketing.
34:08 - The calculation and significance of the engagement score in email marketing.
38:55 - The detection of non-human interactions and the limitations of black box solutions.
42:36 - The future of email authentication and the ongoing efforts to improve standards.
45:36 - The challenges of DKIM replay and the importance of using your own domain.
48:31 - The ease and cost-effectiveness of setting up email authentication.
53:10 - The need for better communication and processes in email authentication.
55:34 - The importance of deploying DMARC and analyzing reports for better deliverability.
57:27 - The evolving nature of the email industry and the need for marketers to adapt.
58:53 - The limitations of email as a communication channel and the importance of analyzing logs.
60:08 - The value of addressing remote bounces and the timeliness of email delivery.
60:53 - Closing remarks and the extensive knowledge on deliverability.

Jeanne Jennings is the General Manager of Only Influencers, the original community of email industry professionals.
Jeanne is also the Chair of Email Innovations world, and the Founder and CEO, Email Optimization Shop.

Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor
Dela share an incredible case study on audience management in the podcast. We also discuss the famous debate: One question is whether (or not) to delete unengaged subscribers (most will say yes).
The surprising role of headlines, reach, and frequency will also be discussed, and many other topics.

Chad S. White is the head of Research at Oracle Digital Experience Agency.
Author of the 4th edition of the best-selling book: “Email Marketing Rules.”

Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association.

Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle.

A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year.

Connect with Chad or follow his work via his blog emailmarketingruls.com

podcast page: https://emailgeeks.show/chad-s-white/

A snippet of what is coming:

Chad S. White, Head of Research, Oracle Marketing Consulting. The author of 4th edition of the book: “Email Marketing Rules.”

Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop.

Dela Quist, Co-founder & advisor, Alchemy Worx.

Al Iverson, email deliverability expert blogger @ spamresource.com

Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide.

Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

Chris Marriott President & Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs.

Ryan Phelan Managing Partner RPE Origin A Person-Focused Modern Email Agency.

Adrian Williams email deliverability expert, Founder, and CEO, Email Angles.

Dr. Matthew Dunn Founder/CEO, Campaign Genius | Real-Time Email Content.

Guy Hanson, VP Customer Engagement, Validity. Validity is the most trusted name in customer data quality and email deliverability.

Dmitry Kudrenko Founder @ Stripo Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist.