Marketing Science Podcast

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Marketing Science Podcast

The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare. Each week we interview a different guest who shares their insights and experience from working on the front line of science communications. #MarketingScience #SciComms #Marketing Hosted on Acast. See acast.com/privacy for more information.

10/05/2024

Streamlining your webinar workflow with AI

In our latest interview, Will and Danny discuss ways they are streamlining the webinar workflow with AI. Discover how integrating AI into your webinar processes enhances efficiency and engagement. Watch, listen, or read below. Hosted on Acast. See acast.com/privacy for more information.

42 phút
03/05/2024

Email Marketing Engagement: Improve Opens and CTR

In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users. Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns. Download the eBook here Hosted on Acast. See acast.com/privacy for more information.

29 phút
22/04/2024

Creating Scientific Stories Through Video

In a detailed discussion on the Marketing Science Podcast, Will Soutter delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video. Hosted on Acast. See acast.com/privacy for more information.

32 phút
12/04/2024

Setting up an SEO campaign

In this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential. Hosted on Acast. See acast.com/privacy for more information.

30 phút
03/04/2024

Why and When to Use Conversion Rate Optimization

Taryn-Jade Hatley joined us to give a comprehensive guide to Conversion Rate Optimization and provide valuable insights, best practices, and expert advice on how to enhance the performance of your website. Hosted on Acast. See acast.com/privacy for more information.

19 phút
20/12/2023

Azthena: Empowering Scientists with Commercial Science Answers

Artificial Intelligence is revolutionizing the science industry by transforming the way scientists conduct research and make discoveries. With advancements in (AI) over the last two decades, machines are now capable of imitating human behavior and performing human-like tasks. AI, when combined with machine learning and data analytics, can process various types of data, including digital information, images, text, and unstructured data. This has enabled AZoNetwork to develop Azthena, an AI-powered chatbot that can analyze and interpret vast amounts of data more efficiently and accurately, giving scientists trusted answers to their commercial scientific questions. Hosted on Acast. See acast.com/privacy for more information.

28 phút
04/12/2023

Michele Nichols on Bridging the Marketing Strategy-Execution Gap

In episode #44 Michele Michele Nichols, President of Launch Team Inc. is here to discuss how to bridge the gap between marketing strategy and execution and to offer her expert advice on overcoming the challenges faced by both C-suite executives and entry-level marketing coordinators. Hosted on Acast. See acast.com/privacy for more information.

33 phút
03/07/2023

The State of Scientific Purchasing 2023

The world of scientific purchasing is constantly evolving, influenced by technological advancements, market trends, and changing consumer behaviors. To shed light on the current state of scientific purchasing, the AZoNetwork marketing team recently launched the highly anticipated fourth edition of The State of Scientific Purchasing market report. To present the findings, the team organized a live webinar, now available as a podcast. Hosted on Acast. See acast.com/privacy for more information.

45 phút

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The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare. Each week we interview a different guest who shares their insights and experience from working on the front line of science communications. #MarketingScience #SciComms #Marketing Hosted on Acast. See acast.com/privacy for more information.

Kênh

AZoNetwork
Nhà sáng tạo

AZoNetwork
Năm hoạt động

2023 - 2024
Tập

50
Xếp hạng

Sạch
Bản quyền

© AZoNetwork
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Marketing Science Podcast

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