The Marketing Insider: A Claritas Podcast

Claritas

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

  1. 16 JUIL.

    From Insights To Inbox

    On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue.  Listen to the 20-minute episode to hear them discuss: Core elements of a successful data partnership that can strengthen B2C relationshipsHow powerful the right segmentation can be in creating marketing campaigns that workWhy Segment Ninja partnered with Klaviyo to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail spaceWays retail brands can go beyond first-party CRM data to grow their audiencesHow visual analytics and real-time personas are changing the way creative teams work in retail marketing

    22 min

  2. 12 MARS

    Introducing ConneXions Premier Segmentation

    Designed specifically for the technology and telecommunications industry, ConneXions® Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact.   Claritas VP of Identify Products, Catherine Spisszak, joins the podcast this month to share the details about this powerful solution for predicting adoption rates across all major technology categories. Listen as she discusses how ConneXions Premier helps marketers analyze consumer preferences for voice, video, data services, and smart technologies, and understand how it can help you with strategies like targeting customers across multiple channels, the purchase of audience lists, planning media buys, and executing multichannel marketing campaigns. Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190 Learn more about ConneXions Premier: https://claritas.com/connexions-premier-audience-segmentation/ Contact Us: https://claritas.com/contact/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT   Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/   Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on X: https://x.com/Claritas2_0

    16 min

  3. 26 FÉVR.

    Capture the Opportunity to Influence with Broadcast Attribution

    Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels. Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss measuring the "opportunity to influence" a consumer's path to purchase by connecting broadcast ad impressions to subsequent conversion events.  Listen to the 25-minute episode for the best approach to help marketers understand the impact of broadcast advertising on their key performance indicators. Connect with Kevin: https://www.linkedin.com/in/kevingreenwald Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253 Learn more about Audacy: https://www.audacy.com/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT   Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/   Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on X: https://x.com/Claritas2_0

    23 min

  4. 11/12/2024

    The Marketing Solutions Set To Dominate 2025

    As the year comes to a close, it's the perfect opportunity to reflect on where your marketing soared in 2024, and where it could be improved for a positive 2025 performance. This month on The Marketing Insider | A Claritas Podcast, we sit down with the VP of Marketing and PR at Claritas, Cort Irish, as he shares marketing best practices based on our experience working with hundreds of clients and helping each of them achieve incremental success. Listen to the 25-minute episode for the trends that emerged in 2024 and how you can utilize those trending solutions and innovations to your advantage, plus what to look out for in 2025. Additionally, he shares his top three practical tips for ending the year strong and why a more nimble approach to marketing will be your best bet for future success. Connect with Cort: https://www.linkedin.com/in/cort-irish-82444615 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT   Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/   Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on X: https://x.com/Claritas2_0

    24 min

  5. 25/11/2024

    4600 New Ways To Find Your Best Customers

    Finding new and improved ways to understand and reach your target audiences is one of the highest priorities for marketers today. That's why we've expanded our ongoing partnership with MRI Simmons to be able to offer four of their datasets through the lens of our industry-leading segmentation. Join Claritas VP of Identify Products, Catherine Spisszak, as she talks more about the Claritas Premium Profiles (MRI Simmons) and the four profile sets we've added to our roster - Connect, Cord, Podcasts, and Trending Topics. Prefer to watch video podcasts? Visit our website www.claritas.com to see the video from this interview and learn more! Learn more about the Claritas Premium Profiles (MRI Simmons): https://claritas.com/ Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on X: https://x.com/Claritas2_0

    18 min

  6. 16/10/2024

    A Deep Dive into the U.S. Hispanic Consumer Market

    To coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S. Listen to this short and sweet, 15-minute episode of The Marketing Insider | A Claritas Podcast, to learn about the potentially surprising markets where you'll find larger concentrations of Hispanic consumers, how this population's income has shifted in the past couple of years and where it's expected to go in the future, plus understand more about their consumer lifestyle behaviors and preferences, by industry. Download The 2024 U.S. Hispanic Market Report from Claritas: https://claritas.com/resources/the-2024-u-s-hispanic-market-report/   Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624   Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT    Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on X: https://x.com/Claritas2_0

    13 min

  7. 18/09/2024

    Zero-Party Data: The Answer To Walled Gardens?

    One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers' privacy up front and center?   On this episode of The Marketing, the cofounder of Cyder, Sukhman Dulay, joins us to introduce The Claritas Data Account – a unique way for consumers to protect their privacy, control their data, and earn rewards in the process. Not only is this a huge benefit to individual consumers, but the zero-party data that companies gain in return means they can better strengthen their relationships with their customers. Listen as Sukhman explains what zero-party data is and why it's important, how the privacy challenges of today helped spark the idea for The Claritas Data Account, what it does to ensure data privacy compliance, and so much more. Learn more about The Claritas Data Account: https://www.getcyder.com/claritas    Connect with Sukhman: https://ca.linkedin.com/in/sukhmandulay   Learn more about Cyder: https://www.getcyder.com/    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT    Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on X: https://x.com/Claritas2_0

    22 min

  8. 15/08/2024

    Why Digital Audio Commands 40% of Audio Revenue: Accurate Measurement is Critical to This Success

    Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an increase in budget for digital audio advertising, you're listening to the right podcast. On this episode of The Marketing Insider | A Claritas Podcast, we're joined by Claritas' Vice President of Sales, Media Audio, Jason Fialkov who talks about the solutions available for agencies, advertisers, publishers, and more when it comes to digital audio measurement, attribution, and AI. We're also joined by SiriusXM Media's Director of Measurement Partnerships, Joe Macarak who talks about what they look for in a measurement provider that will fit their client's needs, how partnerships tend to evolve over time and why independent and unbiased measurement sources are important to them. He also touches on the challenges that exist in digital audio measurement - like myths, confusion, and the constant need for education - and even shares case studies, plus the details on a cutting edge solution we're uniquely partnering on to bring satellite measurement to clients. Learn more about our measurement and attribution solutions: https://claritas.com/multichannel-measurement-attribution/ Learn more about our AI solutions: https://claritas.com/revolutionize-your-strategy-with-ai-for-marketing-claritas/   Connect with Jason: https://www.linkedin.com/in/jasonfialkov   Connect with Joe: attributionpartnerships@siriusxm.com Learn more about SiriusXM Media: https://www.siriusxmmedia.com/ Read the Progressive Insurance case study: https://claritas.com/case-studies/progressive-insurance/ Watch the video from MMA Possible 2024: https://claritas.com/resources/claritas-solutions-featured-at-mma-possible-in-2024/   Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Listen to our latest What's New/What's Next webinar episode, hosted by Claritas Chief AI Officer, Rex Briggs: https://bit.ly/3X367Hr   Learn about Claritas and find your best customers: https://claritas.com     Find us on Facebook: https://www.facebook.com/Claritas2.0/    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/     Follow us on Twitter: https://twitter.com/Claritas2_0

    29 min
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À propos

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

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