AdTechGod Pod

AdTechGod, The AdTech God
  • 5.0(27개의 평가)
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AdTechGod Pod

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

  1. 19시간 전

    Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle

    In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space. Takeaways Molly started her career in ad tech at a small startup with no prior experience. Working in a startup allows for personal growth and a unique company culture. Transitioning into sales was a pivotal moment in Molly's career. Demand transparency is crucial in the advertising supply chain. Education and awareness are key for brands and agencies in ad tech. AI is becoming integral in improving ad tech processes. Building a strong network is essential for support in challenging times. Community involvement is important for personal fulfillment. Women in ad tech can build strong networks and support each other. Confidence and assertiveness are vital for success in the industry. Chapters 00:00 Introduction to Ad Tech and Molly McArdle 03:04 Molly's Journey into Ad Tech 05:47 The Startup Experience and Its Challenges 08:51 Industry Trends and Demand Transparency 12:00 The Role of AI in Ad Tech 14:59 Maintaining Motivation in a Volatile Environment 17:56 Community Involvement and Giving Back 21:10 Women in Ad Tech: Challenges and Triumphs Learn more about your ad choices. Visit megaphone.fm/adchoices

    22분
  2. The Refresh News : March 17 – AI Agents, Meta's Community Notes & TikTok's Future

    1일 전 · 보너스

    The Refresh News : March 17 – AI Agents, Meta's Community Notes & TikTok's Future

    In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions AI’s impact on advertising jobs – How AI agents could replace traditional media roles Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle NBC’s massive Olympics deal – A pivotal moment for media strategy and execution Learn more about your ad choices. Visit megaphone.fm/adchoices

    6분
  3. The Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal Ads

    4일 전 · 보너스

    The Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal Ads

    In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses. Takeaways Universal Ads aims to simplify TV advertising for SMBs. The partnership with Ramp allows businesses to access TV advertising easily. Premium video content is crucial for effective advertising. AI is being leveraged to create ads and streamline production. TV advertising can be as accessible as social media ads. A budget of $500 can get businesses started with TV ads. Measurement of TV ad performance is essential for proving value. Creative production challenges for SMBs are being addressed with AI. TV advertising can enhance the effectiveness of social media ads. The future of TV advertising looks promising for all business sizes. Chapters 00:00 Introduction to the Podcast and Guest 01:28 Making TV Advertising Accessible to SMBs 04:46 The Role of Premium Video in Advertising 07:31 Leveraging AI for Creative Production 08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

    10분

  4. 3월 11일

    Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships

    AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs. Takeaways Meagan's journey in programmatic advertising has been extensive and transformative. Starting her career at SpotX, she gained valuable experience in ad tech. Meagan's move to Paris was a pivotal moment in her career. AMC Networks focuses on distributing content across multiple platforms. The importance of audience engagement is central to AMC's strategy. Partnerships are crucial for monetization and growth in the ad tech space. Human connection is key to successful business relationships. AMC's diverse content caters to a wide range of audience preferences. Challenges in the streaming industry include adapting to changing viewer habits. Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection.  Chapters 00:00 Introduction to Meagan Myers and Her Journey 03:00 Meagan's Career Path and Experiences 06:07 AMC's Unique Approach to Streaming 08:55 Ad Strategy and Audience Engagement 12:00 Partnerships and Monetization Strategies 15:04 The Importance of Human Connection in Business 17:54 Content Diversity and Audience Loyalty 21:01 Challenges in the Streaming Industry 23:57 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices

    26분
  5. This Week in AdTech: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab

    3월 10일

    This Week in AdTech: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab

    In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challenges of scaling identity solutions in ad tech Google & the DOJ – What’s next for Chrome & Android? Learn more about your ad choices. Visit megaphone.fm/adchoices

    4분
  6. The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement

    3월 5일

    The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement

    In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem. Takeaways The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities. Rockerbox helps brands measure outcomes across multiple advertising channels. Transparency is crucial for building trust in digital advertising. Double Verify is expanding its focus from brand safety to measurement solutions. Advertisers can benefit from integrating Rockerbox's technology for better insights. Understanding which channels drive conversions is essential for advertisers. The integration process will require some implementation work for advertisers. Granular data insights will help advertisers make informed decisions. Rockerbox excels in centralizing and normalizing data for accurate measurement. Different channels require unique methodologies for effective attribution. Chapters 00:00 Introduction and Announcements 06:20 DoubleVerify's Shift Towards Measurement Solutions 12:34 The Importance of Transparency in Advertising 19:32 Future of Supply Side Platforms and Advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

    22분

  7. 3월 4일

    News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media

    Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising. Takeaways Vanessa Otero transitioned from law to AdTech through a passion for media reliability. AdFontes rates news sources to help readers and advertisers navigate bias. The rise of partisan media has led to a fragmented news landscape. Advertisers are increasingly avoiding news outlets, impacting journalism. Brand safety tools often block valuable news content due to keyword filtering. The First Amendment protects free speech but allows private companies to moderate content. The definition of 'press' is evolving in the digital age. Negative news is crucial for public awareness and engagement. Advertisers can benefit from associating with high-quality news content. Sentiment analysis in advertising may overlook the importance of negative news. Chapters 00:00 From Law to AdTech: Vanessa Otero's Journey 07:58 Navigating Free Speech and Advertising Pressures 14:30 The Evolving Landscape of News and Media 20:45 AdTech Solutions: Bridging Advertisers and Reliable News 26:44 Challenging Sentiment Analysis in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

    25분

  8. 2월 25일

    The Power of Networking in AdTech with Kathy Argyriou from Freewheel

    AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption. Takeaways Networking is key to success in any industry. Women often face unique challenges in balancing work and family. The advertising landscape is rapidly evolving with CTV. AI is transforming how advertising campaigns are executed. Building relationships is a long-term investment. Mentorship can significantly impact career growth. Work-life balance is often a myth, especially for women. Consumer behavior is changing with new technology. Binge-watching has changed how we consume content. The future of advertising will be driven by programmatic transactions. Chapters 00:00 Introduction to Kathy Argyriou and Her Journey 05:51 The Importance of Networking and Mentorship 11:19 Challenges Faced by Women in the Industry 17:41 The Rise of Connected Television (CTV) 22:54 The Future of Advertising and AI's Role 25:24 Changing Consumer Habits and Content Consumption Learn more about your ad choices. Visit megaphone.fm/adchoices

    26분
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27개의 평가

소개

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

정보

  • 제작진
    AdTechGod, The AdTech God
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    85
  • 등급
    전체 연령 사용가
  • 저작권
    Copyright © 2025 Marketecture Media, Inc. All rights reserved.
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    AdTechGod Pod

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