Emotion AI and Eye Tracking: Powerful Insights for Digital Mobile Content

Today’s episode features a Q&A discussion between our own Sasha Mukhanova, Business development and Account director, Media analytics at Affectiva (a Smart Eye company) and Stefan Ruff, Co-CEO & Co-Founder of Oculid. 

Sasha is an experienced brand strategist with a passion for research and consumer insights. Through her work and extensive background as a creative domain lead at Kantar, she is a self-described “advertising nerd,” and expert in utilizing emotion AI to help clients drive deeper consumer insights and create more engaging advertising campaigns for over a decade. 

Stefan is a leading expert in the field of eye tracking technology. With extensive experience in the advertising industry, Stefan has a deep understanding of the importance of understanding consumer emotions and behavior. His expertise in this area is born from years of research and hands-on experience, as he has worked with some of the world's leading brands, helping them to leverage eye tracking  to gain a deeper understanding of their customers.

The two discussed a recent collaboration between Affectiva and Oculid to test a few ads, and covered some practical advice for businesses looking to incorporate technologies such as facial expression analysis, Emotion AI & eye tracking into your advertising strategy. Listen in to learn more. 

Links of interest: 

• John Lewis “The Beginner” ad: https://www.tiktok.com/@johnlewis/video/7164295164884815147?is_copy_url=1&is_from_webapp=v1&lang=en 
•  Aldi “Kevin the Carrot: Home Alone” ad: https://www.tiktok.com/@aldiuk/video/7164294426628558086?is_from_webapp=1&web_id=7163682284583093803 
• [Blog] Emotion AI + Eye Tracking: Unlock the Creative Power of Digital Content: https://blog.affectiva.com/how-emotion-ai-and-eye-tracking-provide-powerful-ad-insights
• [Talk] Oculid at IIeX 2023 on 3/28: The Value of Attention Measurement in Video-Based Social Media Platforms - https://events.greenbook.org/iiex-europe/agenda?speakers=2908950