Product Marketing Life

Product Marketing Alliance
  • 3,6 (20)
  • MARKETING
  • TOUS LES MOIS

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

  1. -2 J

    Earning a seat at the table as a PMM with Hannah Pickering, Centivo

    Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various industries, stressing the need for product marketers to connect the dots, develop unique perspectives, and build credibility by engaging early with product teams.

    38 min

  2. 8 AOÛT

    What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk

    Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team. She breaks down how improv sharpened her communication skills, the challenge of finding product-market fit, and why project management and stakeholder alignment are essential for PMMs. Disclaimer: Everything was correct at the time of recording. Origami Risk has since hired a VP of Product Marketing to join Emily and the PMM team.

    37 min

  3. 25 JUIL.

    The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd

    What really makes a customer say “yes” or “no”? In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies. Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals. Plus, he makes a strong case for why product marketers deserve more credit and how AI can elevate their role to become even more essential. Sponsored by Clozd – the leader in win-loss analysis. Learn more at https://www.clozd.com. Download the Win-Loss content Andrew mentioned here: 👉 State of Win-Loss Analysis Report 👉 Definitive Guide to Win-Loss Analysis

    40 min

  4. 10 JUIL.

    Public speaking, data, and discovery with Kristen Brooks, Octane

    In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

    37 min

  5. 9 JUIL.

    AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday

    In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work. She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

    28 min

  6. 9 JUIL.

    What it takes to get promoted in product marketing with Steffi Li

    In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

    34 min

  7. 27 JUIN

    Surviving career chaos: “Pause if you must, but don't stop." with Michael Robin Hansen, Thomson Reuters

    In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team. They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries. Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you. Read Michael’s PMA article here.

    45 min

  8. 13 JUIN

    Are tiger teams better than traditional teams? with Laura Kaminski, iTradeNetwork

    Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

    30 min
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Notes et avis

3,6
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20 notes

À propos

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Informations

  • Création
    Product Marketing Alliance
  • Années d’activité
    2020 - 2025
  • Épisodes
    88
  • Classification
    Tous publics
  • Copyright
    © Product Marketing Alliance LTD
  • Site web de l’émission
    Product Marketing Life

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