Employer Branding in Higher Ed: Attract and Retain Top Talent - A Conversation with Eddie Francis

"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow."

In the latest episode of the Education Marketing Leader podcast, I had a powerful conversation with Eddie Francis, Principal of Edify Ventures, LLC, and host of "I Wanna Work There."

We dove deep into employer branding, a crucial element for attracting and retaining top talent in higher education.

Here are the highlights:

🎯 Importance of Purpose: Eddie emphasized the value of purpose-driven work environments where employees feel their contributions matter.

"Great employees do attract great students," says Eddie.

💼 Development Programs: Effective mentorship and talent development programs are crucial. Conferences and micro-credentials can boost staff motivation and growth.

🛠 Internal Alignment: Aligning HR, marketing, and institutional effectiveness is the first step toward creating a cohesive employer brand. This alignment ensures a unified talent attraction, experience, and retention approach.

💬 Storytelling: Highlighting faculty and staff stories can significantly enhance your institution's appeal. Authentic narratives resonate and build a positive campus culture.

🛡 Psychological Safety: Addressing and ensuring psychological safety is vital, especially with the emerging Gen Z workforce. A toxic environment can severely damage your employer's brand.

For more insights, tune into the full episode and follow Eddie on LinkedIn.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

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