Empowering Women: The Story Behind pH-D Feminine Health

In this episode of the Zero to 5000 podcast, Drew McClure chats with Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health, one of the leading feminine care brands in North America. Deeannah shares how her personal health struggles and pharmaceutical background led her to develop holistic, science-backed solutions for feminine health issues, starting with boric acid suppositories. Despite early challenges, including self-doubt and navigating an unfamiliar retail landscape, Deeannah and her team built a category-leading brand available in over 50,000 stores across the U.S. and Canada.

The conversation delves into the grit required to scale a bootstrapped business, the cultural and operational strategies that sustained their growth, and the profound impact of their products on women’s lives. Deeannah also highlights the importance of trust, effective partnerships, and staying true to one’s mission.

Key Takeaways:

1. Solving a Personal Need Can Spark Innovation: Deeannah's journey began with finding a solution for her own feminine health challenges, leading to the creation of a widely impactful product.
2. Bootstrapping Success: Without external funding, pH-D Feminine Health grew into a $35M company by fostering strong banking relationships and managing cash flow strategically.
3. The Power of Reviews: Early sales on Amazon flourished, propelled by women’s enthusiastic reviews describing life-changing experiences.
4. Building the Right Team: Investing in talented, culturally aligned employees was critical for scaling operations and sustaining momentum.
5. Entrepreneurial Leap: Taking risks and trusting her gut allowed Deeannah to transition from corporate life to full-time entrepreneurship.
6. Retail vs. E-commerce: Balancing retail partnerships and online platforms is crucial for optimizing revenue streams.

• “Sometimes we have to be made really uncomfortable in our comfortable situations to make a change.”
• “Every centimeter of shelf space in retail equals dollar signs—if you don’t perform, you’re out.”
• “Life isn’t happening to you; it’s happening for you.”

📸 Follow Deeannah and pH-D:

• Instagram: @phdfemininehealth
• Facebook: pH-D Feminine Health
• LinkedIn: Deeannah Seymour