End the Salon Slump [EP:167]

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Business Growth Strategies: Avoid Discounts and Focus on Value

Jen and Todd discuss common complaints about slow business periods and share strategies for maintaining and growing your salon business.

They discuss personal experiences and emphasize the importance of consistent efforts like SEO, online booking, and expanding staff.

They caution against discounts and suggest leveraging current clientele for growth.

Practical tips include maintaining a strong online presence and delivering the best experience possible.

Todd also highlights the benefits of joining his newsletter for weekly business insights.

Todd's Newsletter

00:00 Introduction and Opening Remarks
00:08 Addressing Business Concerns
01:44 Dealing with Anxiety in the Workplace
03:58 The Importance of Adaptability
06:56 Strategies for Business Growth
14:39 The Role of Online Booking and SEO
17:28 Strategic Hiring and Flexible Workstations
18:40 Maximizing Business Potential: Expansion Strategies
18:57 Aligning Online Presence with Client Experience
20:11 The Pitfalls of Discounts and Alternative Strategies
22:09 Leveraging Client Relationships for Business Growth
24:06 Client Feedback and Business Improvement
27:50 The Power of Word-of-Mouth and Client Referrals
33:59 Conclusion and Final Thoughts

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