Engaging in the Next

Association Briefings
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Engaging in the Next

An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.

  1. JAN 17

    Ep 34 - Don't 'Waste' New Opportunities: Rethinking NDR Strategies

    In this episode, we chat with Amy Burke, MA, FASAE, CAE, executive director and CEO of the Solid Waste Association of North America (SWANA), about effective non-dues revenue strategies. Amy shares insights on aligning revenue initiatives with an association's mission and vision, leveraging successful partnerships, and creating impactful sponsorship opportunities. She also highlights innovative approaches, such as incorporating unique event activities and staying ahead of industry trends. Additionally, Amy discusses SWANA’s revamped and rebranded event and the new non-dues revenue opportunities it has unlocked.

    35 min

  2. 12/13/2024

    Ep 33 - Unwrapping Non-Dues Revenue Success

    In this episode, we sit down with John Bacon, MBA, Vice President of Enterprise Sales at the American Society of Association Executives, to explore the art and science of growing non-dues revenue. John shares insights from his career journey in the association space, emphasizing the importance of collaboration, innovation, and leveraging both internal and external stakeholders to create impactful solutions. He discusses the evolving role of sponsorships and partnerships beyond logo placement, strategies for small associations to monetize existing resources, the critical balance between revenue growth and delivering member value, and why “doing simple better” is the foundation for success.

    25 min

  3. 10/11/2024

    Ep 32 - 'Big Foot'prints: How Associations Are Becoming More Sustainable

    In this episode, we talk with Elizabeth Weaver Engel, M.A., CAE, chief strategist at Spark Consulting, about why it's crucial for associations to take action on climate change and sustainability. Elizabeth highlights the importance of measuring and actively reducing carbon footprints, urging associations to move beyond relying on carbon offsets. She shares examples of innovative practices within the association space and encourages organizations to set small, attainable goals while leveraging their collective power to advocate for impactful environmental policy changes.   Show notes Download Engel's whitepaper "The Time Is Now: Association Resilience andAdaptation and the Anthropocene Climate Disruption" here: https://associationclimateactioncoalition.com/#a7ae98d1-c60d-498b-a24a-ffba1d37c821

    36 min

  4. 09/13/2024

    Ep 31 - Balance of Power: The Magic of Multi-Channel Communication

    In this episode, we chat with Debbie Stadtler, CAE, Editor-in-Chief at the American Health Care Association and the National Center for Assisted Living, about the evolution of print publications in a multi-channel communications strategy. Debbie highlights how storytelling plays a pivotal role in building trust and member engagement while discussing the ongoing balance between print and digital media and the enduring value of print publications in the association space.

    31 min

  5. 08/08/2024

    Ep 30 - A Front Row Seat to Networking

    In this episode, we chat with Sharon Pare, senior partnership program manager at HighRoad Solutions, about the power of networking at association conferences. Sharon emphasizes the importance of stepping outside your comfort zone to build meaningful relationships and highlights how conferences offer more than just professional development—they’re a gateway to valuable connections and growth opportunities. She also shares tips on maximizing your experience at the ASAE Annual Conference, from prioritizing sessions to making the most of networking and after-hours events.

    23 min

  6. 07/12/2024

    Ep 29 - Slam Dunk: Adaptability in the Association Space

    In our latest episode, we sit down with Haley Jones, Director of Member Engagement at the American Staffing Association. Haley shares her full circle journey to the organization, her inspiring encounter with Coach K, and how she incorporates her own coaching skills into her leadership role. We also delve into her impactful DEI efforts. Tune in to learn about adaptability in the association space and why it’s crucial for organizational success.

    25 min

  7. 06/14/2024

    Ep 28 - Association Mixtape: Journeys, Challenges and the Future

    In this episode, we sit down with Steven Stout, FASAE, CAE, executive director of the Texas Society of Association Executives. We chat about personal journeys, industry insights, and strategic partnerships. We discuss the impact of the pandemic on association innovation, challenges within our space, the value of state organizations and networking, and the future of the association community. And we throw in some hot opinions on "mediocre salads," 80s/90s nostalgia, and Steven's days as a radio DJ.

    32 min

  8. 05/10/2024

    Ep. 27 - Mission Critical: Volunteerism and Representation in Associations

    In this episode, we sit down with Joe Lindahl, MA, CAE, CEO of Mission MSA. We chat about running a small staff association and how technology can optimize operations and enhance efficiency, and the overall importance of volunteerism. Joe also shares his professional journey as an Asian American professional navigating identity and representation within the association space.

    29 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.

Information

  • Creator
    Association Briefings
  • Years Active
    2022 - 2025
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © Copyright 2022. All rights reserved.
  • Show Website
    Engaging in the Next

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