Sparks by Ignium

Ignium Consulting Ltd
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Sparks by Ignium

Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/

  1. NOV 11

    Stand Out and Succeed: Marketing Strategies with Chantal Cornelius

    In this episode of Sparks by Ignium, Phil Rose sits down with Chantal Cornelius, founder of Appletree Marketing, to dive deep into marketing strategies that help businesses stand out. With over two decades of experience, Chantal is known for guiding clients with her unique "standout strategies" designed to ensure authentic and effective marketing. From sharing her journey to explaining how purpose and emotional connection fuel client engagement, Chantal provides insights for businesses to connect with customers in ways that make a lasting impact. Get ready to discover actionable advice on making your brand resonate. Main Points for Listeners: [13:02] The Story Behind Appletree Marketing – Chantal shares how she founded Appletree Marketing and why a blue apple became her brand’s signature.[17:59] Difference Between Coaching and Mentoring in Marketing – Chantal explains her role as a marketing mentor, focusing on giving clear directions rather than just guidance.[31:45] Five Standout Strategies to Differentiate Your Business – Discover Chantal's framework: Certainty, Connection, Contribution, Growth, and Significance.[39:37] Understanding Your Client’s Emotional Needs – Why businesses should use client feedback to choose their standout strategy effectively.[44:50] Consistency Across Marketing, Sales, and Delivery – The importance of congruent messaging for building trust and enhancing brand loyalty.Quotes and Highlights: “We buy on emotion, and we justify with logic. Your brand should resonate emotionally first.”“Certainty isn’t boring; it’s about being a safe pair of hands that clients know they can trust.”“A purpose doesn’t have to be grand. Sometimes, it’s just about helping people feel seen and supported.”Biography: Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals through making strong emotional connections with their clients. Her mission is to help business owners realize that the path to success doesn’t have to involve churning out endless social media content. Chantal knows that the key to standing out from competitors is to build long-lasting client relationships, and she has developed several Stand Out Strategies that businesses can use to incorporate more empathy into their work, stand out from the crowd, and form the best possible emotional connection with their clients. Learn More: Visit IgniumSubscribe for exclusive content in the Ignium Spark TankListen to more episodes of Sparks by Ignium: Episode LinkConnect with Chantal Cornelius: Website: Appletree MarketingLinkedIn: Chantal CorneliusBooks and Articles Referenced: The Art of Choosing the Right Strategy – Chantal Cornelius (forthcoming, 2025)Keywords in this episode: Marketing mentor, purpose-driven business, emotional engagement, standout strategies, customer experience, brand loyalty Download Links: Apple PodcastsSpotifyAmazon MusicGoogle PodcastsThis episode is packed with insights for entrepreneurs looking to create meaningful connections with their audience. Listen in to uncover the secrets to standing out and driving sustainable growth!

    43 min

  2. OCT 28

    ‘Tender on people, tough on results’ – the radical approach to leadership development your business growth plans are looking for?

    Internationally renowned speaker, author, peacekeeper and coach Urs Koenig introduced us to the phrase in his first conversation with Phil Rose.   In his second round on the Sparks by Ignium Podcast, Urs uses stories and experiences to show what this principle looks like in real life and how you can embed it into your leadership development.   We learn about: His secret to getting the ear of decision-makers within an organisation regardless of their position relative to you.The element that’s even more important than strategy and flow charts in crisis management (here’s a hint: the work starts before the proverbial hits the fan).Why the most effective leaders work to make themselves obsolete.The best predictor for a team's performance (and it’s not the size of the team, its talents or its tenure) – and how to cultivate this.How failures can strengthen a team and raise standards through the positive influence of vulnerability.The three levels of listening and how to be more intentional.How Urs chooses to give back to the world and how this fits in so well with his approach to leadership and radical humility.Full of storytelling: from his peacekeeping missions to his life as a coach and father, this upbeat conversation is full of ‘pause and grab a notepad’ ideas for leadership development sure to inspire anyone.   We hope you enjoy the conversation as much as we did.   Texts mentioned: Radical Humility – Be a Badass Leader and a Good Human – Urs Koenig. Shackleton’s Way – Lessons in Leadership from the Great Antarctic Explorer – Stephanie Capparell and Margot Morrell. JA Africa

    33 min

  3. OCT 16

    Radical Humility Part 1: How to be human in leadership and get results with Urs Koenig

    Does humility belong in leadership? In this episode, Phil Rose talks to author, international speaker, UN peacekeeper and performance athlete Urs Koenig who presents a compelling argument for staying humble while driving results. A tricky line to walk but thankfully Urs has plenty of practical information on how to do it taken from his life journey so far and his book Radical Humility. He takes Phil through his experiences as a UN peacekeeping commander, coach, leader, and family man to highlight his points of learning and how he’s used each one to impact the course of his life and that of countless others. Things we loved: What humble leadership is (and what it isn’t).Through his intriguing journey in the military, business, family life and international work, how he learned it’s possible to be both a good human and a badass leader.The importance of living in your client’s shoes.We’re all a work in progress.Leadership isn’t a popularity contest. Asking for feedback has to be active and ongoing but we get to choose what we want to work on.The three steps to reframing failure, even when it’s very public – drawn from his own very painful experiences and triumphant comeback.Vulnerability – when to use it in leadership and when not to. Also, how to acknowledge your blind spots because marginalised groups may not have the same freedoms.Humility is not a replacement for competence and what you might have to earn first.Phil wraps this first conversation by asking Urs about the best feedback he’s been given recently and how he dealt with it. His answers will resonate with everyone. We hope you enjoy this episode as much as we did and as you listen, make time to jot down the points you found useful, you never know when they might come in handy. Share and like too, it helps to get our message out there to those who also want to scale their business, life and impact Learn More: visit the Ignium https://www.igniumconsult.comSubscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tankListen to the show: https://sparksbyignium.transistor.fm/episodesConnect with today’s guest LinkedIn: https://www.linkedin.com/in/urs-koenig-ab3828/Website: https://www.urskoenig.comInstagram: https://www.instagram.com/koenigurs/Radical Humility: Be a Badass Leader and a Good Human.Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/

    49 min

  4. SEP 30

    Making the numbers count: a real-life story of purpose-fuelled success.

    Welcome back to part 2 of the discussion with renowned behavioural finance strategist Hugh Massie. In this episode, we learn more about the man behind DNA Behavior International. Losing your father when you’re a year old might set some people back in life. Instead, Hugh Massie turned his difficult childhood experiences into an international success story – as well as founding an organisation for young men in a similar situation to maximise their potential today. How did he do it? Listen in as a story emerges of how we all can leverage our hardwired behaviours to achieve meaningful outcomes. What’s in store: ·       What we can learn from Hugh’s journey from chartered accountant to Money Energy Pioneer. ·       How measuring your success by what you have in the bank could be setting yourself up for failure. ·       Why being comfortable and genuinely fulfilled aren’t necessarily the same thing. ·       What’s behind the connection between impacting a billion people and making money. ·       How to avoid drama but thrive through stress. ·       A dive into how his childhood affected him and how understanding his Initiator type has allowed him to impact the lives of the fatherless boys he works with today. ·       Why your hardwiring isn’t an excuse, it’s your superpower (when you learn how to adapt and use it). Finally, Hugh shares his life motto and why it has driven his success so far. We hope you enjoy this episode. As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too. An episode full of moments of reflection, it asks deep questions but in a way that makes so much sense. Why shouldn’t we show up as ourselves in our business? Why shouldn’t we prioritise our health and spend time with the people we love? That’s why we set up business for ourselves in the first place. Own your business rather than it owning you to improve your chances of living a long and happy life.   If you’ve enjoyed this episode, do you know someone else who would enjoy it too? And please remember to leave us a comment, a review and subscribe for further episodes. Thank you. (Some of) The main points for listeners: Main Points for Listeners: ·       Hugh's Early Career and his forming of his Purpose ·       Hugh discusses how his background as a Chartered Accountant shaped his purpose of helping people optimize their talents and financial behaviors. ·       The Impact of Life Experiences on Identity ·       Learn how Hugh’s early life experiences, including growing up without a father, influenced his identity and approach to leadership and business. ·       Boys Without Fathers Initiative ·       Hugh shares the origins and goals of Boys Without Fathers, an initiative close to his heart, aimed at helping boys grow into influential men despite the absence of a father figure. ·       The Power of Living Without Regrets ·       Hugh reflects on the importance of living life aligned with your unique design, embracing your strengths, and minimizing regrets. ·       Behavioral DNA and Personal Growth ·       Discover how understanding your behavioral DNA can enhance both personal and professional life, leading to reduced stress and increased success. About Hugh Hugh Massie is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company.   As a Titan 100 CEO and widely recognized Behavioral Solutions Architect, Hugh Massie helps growth-minded leaders create an Exponential Future by developing a “ten to the power of 9” Quantum Leap Growth Mindset and by building plans for over 1 billion people impact. With that framework and his pioneering and results-driven DNA Initiator style, Hugh addresses every opportunity and challenge through a behavioral lens.   Hugh’s purpose is to empower people worldwide to

    39 min

  5. SEP 17

    How behavioural solutions unlock the power of purpose with Hugh Massie

    In the first of a 2-part episode, Founder of DNA Behaviour International Hugh Massie and podcast host Phil Rose explore where the spheres of money and human behaviour meet. In particular, they look at human behaviour and how it drives business outcomes, particularly in financial contexts. Hugh shares his insights as a Behavioural Solutions Architect and explains how understanding, measuring and then adapting behaviours removes stubborn barriers to personal and business growth. Key points: ·       If money drives business but the results come about through the actions of people, how do you actively create an environment where people can express their unique talents and do their best work? ·       ‘Behind every business problem is a human behaviour – problems don’t just happen.’ Find the behavioural issues and you’ve likely found your solution. ·       What are the Engager and Initiator types, what are their advantages and how does DNA Behavior sit apart from other profiling tools? ·       Ensuring all bases are covered with different leadership styles can cause friction but it can also give birth to a robust and profitable culture. ·       Strengths if overplayed become a struggle but by gaining clarity, adapting or learning how to delegate we save our energy to create first-class outcomes. ·       Where financial behaviour fits into the mix. If two people can look at the same transaction differently what implications does this have for your business growth? This conversation is an intersection of so many themes: personal and business; behaviour and financial; and leadership and cultural. Where each meets is a place for pause, consideration, clarity and possibly redirection – but always at the heart, there is purpose. Main Recording Points for Listeners: Behavioural Solutions Architect Defined [9:18] Hugh explains his role as a Behavioural Solutions Architect and how he helps businesses design solutions driven by human behaviour.The Importance of Financial Behaviour [17:11] Discover why measuring financial behaviours is crucial and how it differentiates DNA Behaviour from other profiling tools.Identity and Purpose in Business [25:16] Phil and Hugh discuss the impact of identity and purpose on business decisions and leadership effectiveness.The Strengths and Struggles of Leadership Styles [32:47] Learn about the different leadership styles, such as initiators and engagers, and how their strengths can also be their struggles.Linking Behaviour to Financial Decisions [41:04] Hugh connects the dots between behavioural strengths and financial outcomes, emphasizing the importance of understanding how leaders make financial decisions.Quotes and Highlights: "Behind every business problem, life problem, and financial problem is human behaviour. Problems don’t just happen—they're driven by people.""Money drives a business, but the results come from the actions of people.""Your strengths overplayed can become a struggle; awareness of this is key to effective leadership."Learn More: Visit the Ignium websiteSubscribe for more exclusive content in the Ignium Spark Tank hereListen to the show hereConnect with Hugh Massie: Website: DNA BehaviourLinkedIn: Hugh MassieBooks and Articles Referenced: The Power of Identity: The Information Age by Manuel CastellsStrengthsFinder 2.0 by Tom RathKeywords in this episode: Behavioural solutions, financial behaviour, leadership styles, identity, purpose, DNA Behaviour, business success Download Links: Apple PodcastsSpotifyAmazon MusicGoogle Podcasts

    41 min

  6. JUL 9

    Engaging voices – how to expand your business through strategic speaking

    ‘When someone is working for a greater mission, it fuels all of our work.’ In this episode of Sparks by Ignium, Phil Rose talks to strategic speaking expert Blair Bryant Nichols about ensuring our message is heard loud and clear. It’s not just what we say that makes the magic, it’s how we purposefully connect it to our audience. We’re not all public speakers but we are all business owners so we need to get our message out there in a way that makes sense. How else are we going to achieve our aims or drive growth? Whether speaking is part of your business model, a sideline or not even on your radar, this podcast is full of takeaways about authenticity, story and the uplifting power of communication. Key points: ·       Why speaking isn’t just a vocation, it’s an advocation. Purpose fuels success. ·       Get over the butterflies by remembering you’re there to give your unique gift to the audience. ·       The expansive nature of diverse voices – and not just when discussing diversity. ·       The pitfalls of not rehearsing enough – and being over-scripted. ·       Why speaking is an effective business tool you might not have thought of. ·       How to convert from the spoken word to personal connections (and sales). ·       Be aspirational but seek to close the gap between you and your audience. ·       Authentic, personal, relatable stories build the strongest connections. ·       Tips on how to use slides. Hint: don’t read them to your audience. There are times when the pressure is on to speak to everyone in the room – and it doesn’t matter if we’re a keynote speaker at a conference or delivering a pitch to our peers. Then there are the times when we’re reaching out to our ideal clients and feel less than confident about it. So there’s something for everyone here.  The Sparks by Ignium podcast is all about you, the listener. That’s why we love it when you get involved. So if there’s something you’d like us to cover, please get in touch – and remember to comment, like and subscribe so that we can help as many people as possible. Thank you. About Blair Strategic speaking expert Blair Bryant Nichols advocates for diverse and purposeful success in the speaking industry. He’s the founder of BBN Creative Management, developing speakers for corporate events, conferences and other opportunities so they can stand up and build engagement with their voices. At the heart of his work is the strategy behind speaking events – in particular, how we leverage stories to engage the minds and hearts of the audience to transform them into clients. He loves new and distant places, reading, creating and being at home with his husband and Shepherd-mix Aspen. Learn more: visit the Ignium https://www.igniumconsult.com Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Connect with today’s guest: https://www.bbncreativemanagement.com/about Learn more about Scaling Up: https://scalingup.com  Sign up to our Ignium bi-monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/

    44 min

  7. JUN 19

    Why embracing ego is your key to success – and it’s not what you think it is

    Sometimes sorry seems to be the hardest word. How much time and energy could we save if we owned up and apologised more often? We discover that it’s only the right thing to do but it’s the best thing to do if you’re trying to build a team that will expand your business.   Welcome to round two with the ego. This is the second podcast discussion between leadership coach, speaker and author Christie Garcia, and our host, Phil Rose.   They talk about:   What do we think about when we hear the word ego? What misconceptions do we have and how does this harm the way we relate to others?How ego management can save you time, energy and your relationships (both inside and outside the boardroom).When ‘fine’ really isn’t and the pitfalls of not speaking up.You can’t change other people but you can change how you approach them – alleviate frustration, miscommunication and even anger by flexing the way you communicate.How ego doesn’t always have to be on a soap box – it can be even more disabling when it isn’t.The power of vulnerability and owning your dark side. Embracing your not-so-best self is key to unleashing the very best you have to offer.The strong case for understanding, managing and harnessing ego for organisational harmony and growth.  If boardroom disjoint and frayed nerves are frustrating your progress, this episode will give you a new perspective on how to build unity, trust and a shared vision – no matter how diverse your team is.   For more context on Christie Garcia’s approach and the three types of ego at play, the first episode available here is a must-listen. Make some time in your diary to come back to it later.   The Sparks by Ignium podcast is all about you, the listener. That’s why we love it when you get involved. So if there’s something you’d like us to cover, please get in touch – and remember to comment, like and subscribe so that we can help as many people as possible. Thank you.   https://www.igniumconsult.com/lets-talk/   Ego management expert Christie is the founder of the Mindful Choice Leadership Academy, an organisation dedicated to developing established and emerging leaders along with entrepreneurs and teams. The focus is on lasting change at a human level.

    38 min

  8. JUN 4

    The power of two: why when we turn monologue into dialogue we double our chances of success.

    In this episode, Phil Rose explores the dynamics of listening to ourselves as much as others. A celebration of the art of the podcast, host Phil Rose invites you, the listener, to join in the conversation.  Highlights include: ·       How you can have your say with ideas for future episodes or questions you’d like answered. (Spotify has a handy participation feature.) ·       Twenty years as a coach have taught him plenty about team training and change management. What do you do when one member of the team threatens to hold everyone back? ·       Are you the dissenter in your own room? ·       How fear of what’s in the gap (or when we feel we’ve missed the mark) can flatten our mood – and how to charge it up again. ·       When we have a conversation with fearful members of our team or our own fears, we’re able to compassionately and effectively dissolve them. Leaving them to fester won’t help. ·       How we all need to challenge our mindset sometimes (including coaches). ·       Why having the right coach will open up dialogues that otherwise may not have occurred. When someone takes the time to ask us the right questions in a safe atmosphere, we’re able to open up to the monologues in our heads. What kind of conversations are you having with yourself right now? Are you throwing too much light on your struggles and misgivings at this time or could you give your achievements and ambition the floor? Listen in and then tell us what you think. If you’ve enjoyed this episode, do you know someone else who would enjoy it too? And please remember to leave us a comment, like and subscribe. Thank you.  Learn More: visit the Ignium https://www.igniumconsult.com Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Listen to the show: https://sparksbyignium.transistor.fm/episodes Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/

    21 min
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About

Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/

Information

  • Creator
    Ignium Consulting Ltd
  • Years Active
    2020 - 2024
  • Episodes
    93
  • Rating
    Clean
  • Copyright
    © Ignium Consulting Ltd 2022
  • Show Website
    Sparks by Ignium

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