Enter the Captain

Love or hate them, Sportpesa's rise into a giant betting company did not just happen by chance. The company got almost everything right. It had deep pocketed investors and very talented founders. Then it acquired friends in the right places, from inside parliament to where it matters in the judiciary. It also launched when the Kenyan market was ready for the betting craze, and it was rewarded handsomely for its pain. It also had an efficient betting platform that paid promptly, winning it enormous public trust, which is the most important currency in betting. But most importantly, the company had a great captain in Ronald Karauri, a son of a politician, who in four years transformed a tiny small company into an enviable firm that was minting billions every month. And it triumphed here at home and abroad. In this episode, Captain Karauri takes a Country of Gamblers to the foundations of Sportpesa, & explains how the betting juggernaut was put together to a roaring success.