Entering the business side of creativity with Anne Mazimhaka

Based in Kigali, Anne Mazimhaka, Creative Director and Co-founder of Illume Creative Studio, dives into the journey of turning passion into a business. How do you develop the knowledge and structures that make your work as profitable as possible while balancing the need to output something meaningful and even fulfilling?

True to their name, Anne shines a light that allows us see and understand the unexpected origin story of Rwanda's leading creative agency, how they intentionally combined their complementary talents for long term success, their approach to creating value in a nascent communications industry, and much more!

Website: https://www.hevafund.com/charged-by-heva 

Host: Dr Njoki Ngumi

Charged By HEVA podcasts are a collection of visual and audio podcasts made for the African and international creative economy, curated and produced by HEVA. Learn and engage directly with these conversations from a community of creatives, business owners, investors and others!

Charged by HEVA is enabled by the Innovative Financing Initiative for Culture (IFIC) programme. We’d like to thank our partners at the EU Commission and Agence Française de Développement (AFD) for their support.