37 min

Ep #019: Increasing revenue by onboarding ambassadors (with Bren Daniel‪)‬ The Bottom Line

    • Marketing

In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.  


[01:31]: Introduction to Bren and Caraway
[05:06]: Affiliate commission budget
[05:49]: Caraway Influencer marketing team
[07:01]: Attribution for growth
[08:18]: Budget for other influencer projects
[10:10]: Dealing with leaked links
[12:51]: Defining an ambassador
[14:14]: One-off post vs long-term ambassadors
[17:16]: Caraway Inbound post rate
[19:56]: Other unique parts of the contract
[22:42]: Ambassadors' channel split
[25:52]: Performance under influencer content
[28:03]: Tech Stacks
[30:10]: Using Grin as a one-stop shop
[32:02]: Advice to brands getting into Influencer marketing



Cody Wittick: Twitter‍

Taylor Lagace: Twitter


Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!

In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.  


[01:31]: Introduction to Bren and Caraway
[05:06]: Affiliate commission budget
[05:49]: Caraway Influencer marketing team
[07:01]: Attribution for growth
[08:18]: Budget for other influencer projects
[10:10]: Dealing with leaked links
[12:51]: Defining an ambassador
[14:14]: One-off post vs long-term ambassadors
[17:16]: Caraway Inbound post rate
[19:56]: Other unique parts of the contract
[22:42]: Ambassadors' channel split
[25:52]: Performance under influencer content
[28:03]: Tech Stacks
[30:10]: Using Grin as a one-stop shop
[32:02]: Advice to brands getting into Influencer marketing



Cody Wittick: Twitter‍

Taylor Lagace: Twitter


Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!

37 min